Alfa Romeo SUV coming to the US

This is a huge waste of resources for Chrysler and nothing but an ego-trip for FIAT management. Jeep is the only Chrysler brand that gets cross-shopped with BMW, Audi, MB, Lexus, etc. and now they're diluting it by introducing a more "exclusive" badge-engineered version.

How did that SAAB version of a Trailblazer work out GM? Did you ever recover the additional costs of tooling/marketing or just steal sales from your own GMC division?

Idiots.

Pfft haha. Your pos Chrysler brand wouldnt exist today hadnt have been for Fiat and Government funding.

Actually Veyron you couldn't be more WRONG. Chrysler would have been fine if not jumping in bed with Diamler! Also they would not have needed assistance. It's well known what Diamler did. Chrysler is doing very well again and this time its due to Diamler being GONE. Screw Diamler!

The problem-Alfa cannot make it in the US on sportscars alone. It must sell more main stream products like a sedan,hatch,and suv.
The solution-Share platforms with Chrysler. Not only will it help their
sales in the US it will also help sales in Europe and the rest of Asia. Right now Alfa only sells 2 models in Europe-the Mito 3dr hatch and the Giulietta 4dr hatch.Anything Golf size or larger may not sell as strong as a 4dr sedan. However a crossover SUV will still sell in good numbers as that is still a very hot market in the US even with higher gas prices. If Fiat can make it's Jeep based SUV different enough it may work. It is dicey as it will compete with the Euro SUV's as does Jeep does now.In reality if Fiat wants Alfa to have a successful presence here it must go this route.

I dont agree, Alfa could make themselves a niche company here which might be more profitable than going directly after the mainstream vehicles.

Who really cares if Alfalfa sells any cars in the US? Fiat gets a piece of every Jeep sold, so it's nothing more than ego to waste money building the brand here. This is what the US market needs? More brands? Hardly.

Do you think GM cares about seling Chevy's in Germany? Nope, they just cash the checks made out to Opel, and that's what FIAT should do with the Jeep money.

Pfft haha. Your pos FIAT brand wouldnt exist today hadnt have been for GM paying $2 billion to be rid of it.

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"Feb. 14 2005 - General Motors has said it will pay Fiat $US2 billion ($2.55 billion) so that it will not be forced to take over Fiat's ailing car business, resolving a dispute ..."

1c3am5-Fiat cares a lot how Alfa does globally. Fiat needs Alfa to do well in the US in order for it's overall volumes to improve.Fiat needs Chrysler to amortize the cost in developing platform's.So yes Fiat will make money on every Chrysler sold but that's not enough.

1c3am5: As a past and future owner of an Alfa (and incidentally of a Saab 9-7x, an SUV that is actually about as much a Saab as the Alfa 164 was a Saab 9000), I can say I'd seriously consider the Alfa SUV purchase over that of a BMW X5 or X6 or an Audi Q5 or Q7. Why? For one, it will not only share architecture with a Jeep, but also likely the Maserati SUV and, get this, the Mercedes M Class -- great company. Mr. Marchionne has yet to screw up a Maserati and I doubt he will do the same with the Alfa, given his reign over the Alfa 4C development and his firm hand in sending Alfa back to the drawing board on development of the 156 successor.

If what the article says is true, this vehicle is going to have a hard time competing with it's planned competition: X3 & Q3/5, unless Fiat/Chrysler are very aggressive on price. Even if it is priced fairly aggressively, with Alfa's reputation for questionable quality, why would anyone choose it over a Forrester or any of the other Japanese suv's?