M-class marketing mantra: High-tech safety sells

Mercedes-Benz’s advertising campaign for the next 6-9 months will not be monopolized by the redesigned 2012 Mercedes-Benz M-Class. However, this model would be at the center of the promotion blitz that will feature several safety messages. Steve Cannon, vice president of marketing for Mercedes-Benz
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internationalmanofmystery - 7/21/2011 12:53:32 PM

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"M-class marketing mantra: High-tech safety sells"

Or maybe "we're not Jeep!" ;)