Baby Boomers, which TrueCar defines as people born between 1947 and 1965 and who today are individuals between the ages of 46 and 64, choose vehicles that have more luxurious and flashy appeal, according to a new study by TrueCar.com, the authority on new car pricing and trends. The study reviewed the purchasing behavior of more than 200,000 car buyers from 2009 and 2010.
"Many Baby Boomers are experiencing another phase in their life, the nest is empty and because they have reached a heightened income level giving them both time and financial freedom, they chose vehicles that provide them with a luxurious, safe feel and a youthful, sporty drive," said Jesse Toprak, Vice President of Trends and Analysis at TrueCar.com.
TrueCar.com was able to compile a list of the top brands by Baby Boomers purchased in 2009 and 2010, by percentage of buyers. Topping the list of brands were Volkswagen, Land Rover and Audi.
The top brands for Baby Boomer buyers in 2009 and 2010 were:
Top Brands for Baby Boomer Buyers (Born 1947-1965) in 2009 and 2010 | |
Rank
|
Brands
| Percentage of Baby
Boomers Buyers | |
1 | Mercedes-Benz | 56.0% | |
2 | Jaguar | 55.6% | |
3 | Porsche | 54.7% | |
4 | Ford | 53.9% | |
5 | Suzuki | 53.7% | |
6 | BMW | 53.4% | |
7 | Dodge | 52.5% | |
8 | Lexus | 52.0% | |
9 | Mini | 51.7% | |
10 | Volvo | 51.5% | |
| | | |
"Baby Boomers buying preferences have shifted as their lifestyles have changed and can now afford the luxury vehicles they had been desiring, but were unable to purchase due to priorities with raising a family," said Kristen Andersson, Automotive Analyst for TrueCar.com.
The top models for Baby Boomer buyers in 2009 and 2010 and the current percentage discount from MSRP are:
Top Models for Baby Boomer Buyers (Born 1947-1965)) in 2009 and 2010 and Current Discount Percentage | |
Rank
|
Make/Model
|
Percentage of Baby
Boomers Buyers
| MSRP
(Manufacturers
Suggested
Retail Price) |
Average Paid*
| Percentage
Discount
from
MSRP** | |
1 | Porsche Boxster | 84.2% | $59,550 | $56,149 | 5.7% | |
2 | BMW 6 Series Convertible | 79.8% | $91,375 | $89,075 | 2.5% | |
3 | Mercedes SL Roadster | 69.9% | $103,475 | $98,445 | 4.9% | |
4 | Land Rover LR2 | 67.0% | $41,500 | $39,308 | 5.3% | |
5 | Mitsubishi Eclipse Convertible | 66.5% | $28,774 | $25,353 | 11.9% | |
6 | Audi A5/S5 Cabriolet | 66.1% | $43,425 | $42,524 | 1.8% | |
7 | Volvo C70 Convertible | 65.3% | $44,425 | $42,130 | 5.2% | |
8 | Chevrolet Aveo Hatchback/Aveo5 | 65.1% | $12,875 | $10,946 | 15.0% | |
9 | Mercedes M-Class Hybrid | 64.0% | $56,685 | $54,675 | 3.5% | |
10 | Chevrolet Corvette | 63.8% | $49,995 | $45,017 | 10.0% | |
| | |
*Average paid is the estimated average transaction price of a vehicle after incentives. ** Percent Discount from MSRP is rounded to the nearest tenth | |
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