Why Porsche’s SUVs Outsell its Sports Cars in China

What’s the best-selling Porsche model in China?

Hint: It has four doors, not two.

Like most luxury carmakers, Porsche has grown fast in China, though its most popular car in the country isn’t its speedy 911 sports car but its four-door Panamera sedan and Cayenne SUV.

Jebsen Motors, the auto division of the Hong Kong-based conglomerate Jebsen Group, is Porsche’s largest distributor in China. It said this week that it will be expanding in the country, opening its second dealership in Shanghai to keep up with surging demand. In addition to Shanghai, Jebsen sells Porsches in Beijing, Hangzhou, Guangzhou and Shenzhen, as well as Hong Kong and Macau.


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LexSucks - 7/28/2011 11:39:42 AM

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Because they are cheaper?

MercBasher - 7/28/2011 1:31:48 PM

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Are there differences in tax laws between vehicle types in China. Perhaps the Panamera and Cayenne can be counted as farm vehicles while the sports cars are considered frivolous luxury ... I don't know but would like to know!

dlin - 7/28/2011 3:05:06 PM

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Because China is so crowded that there's simply no stretch of roads for sports car.

ATrain - 7/28/2011 9:51:13 PM

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Hmmm, obviously, a number of people here haven't spent much time in China. Facts of experience would possibly lead to different conclusions.

porche996 - 7/29/2011 10:59:18 AM

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Every time I drop my car off for maintenance, I can't help but shake my head at the percentage of the customers who go to Porsche dealerships who are interested in Ceyennes and Panameras. I understand the company has to diversify for greater profit, but it still baffles me that people shopping for a Porsche would be interested in these models. Poor Chinese, they don't even realize that the Ceyennes they're purchasing are equipped with anemic Audi engines.