Toyota Begins To Dig Out Of Sales Crater, Down 19.8% In July - Lexus Down 18.8% For Month

Toyota Begins To Dig Out Of Sales Crater, Down 19.8% In July - Lexus Down 18.8% For Month
Toyota Motor Sales (TMS), U.S.A., Inc., today reported July sales of 130,802 units, a decrease of 19.7 percent from the same period last year on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 26 selling days in July 2011 compared to 27 selling days in July 2010, TMS sales were down 22.7 percent from the year-ago month.  Compared to June 2011, sales increased 17.9 percent on both a DSR and raw volume basis.

Toyota Division recorded July sales of 116,263 vehicles, a decrease of 19.8 percent from the year-ago month on a DSR basis.  On a raw volume basis, Toyota Division sales were down 22.8 percent compared to July 2010.  Lexus Division reported July sales of 14,539 units, a decrease of 18.8 percent from last year on a DSR basis.  Volume-wise, Lexus Division sales were down 21.8 percent from the year-ago month.  

Toyota Division

Toyota Division passenger cars recorded sales of 60,088 units, a decrease of 28.3 percent from last July.  The Camry and Camry Hybrid led passenger cars with combined monthly sales of 27,016 units.  Corolla recorded sales of 17,577 units, and the Prius mid-size gas-electric hybrid reported sales of 7,907 units.  The Avalon sedan posted sales of 2,698 units, which is flat compared to July 2010.

Toyota Division light trucks posted sales of 56,175 units in July, down 8.3 percent from the same period last year.  Light truck sales were led by the Sienna minivan, which reported sales of 10,620 units, up 6.2 percent compared to July 2010.  The RAV4 compact SUV recorded monthly sales of 8,814 units, and the Highlander and Highlander Hybrid posted combined sales of 9,552 units, an increase of 27.0 percent over the year-ago month.  The Venza mid-size crossover reported sales of 4,711 units, up 21.6 percent over last year.  The Tundra full-size pickup recorded sales of 7,762 units, and the Tacoma mid-size pickup posted sales of 8,929 units for the month.

"For the second straight month, Toyota posted a month-to-month sales gain as inventories continued to recover," said Jeff Bracken, vice president of Toyota Division sales.  "With the launch of four all-new models in the second half, including the 2012 Camry, and a production outlook that continues to improve, we're optimistic our strong momentum will continue."

Scion posted July sales of 3,499 units, down 21.9 percent from July 2010.  The tC sports coupe led the way with July sales of 1,590 units, an increase of 27.6 percent compared to last year. The xB urban utility vehicle posted sales of 1,194 units, and the xD reported sales of 715 units for the month.

Lexus Division

Lexus Division reported passenger car sales of 7,974 units, a decrease of 7.7 percent from the year-ago month.  The ES 350 entry luxury sedan led passenger cars with sales of 2,850 units, while the IS lineup reported combined sales of 2,305 units. The all-new CT 200h premium hybrid compact posted 1,553 units in its fifth month of sales.

Lexus Division light trucks recorded sales of 6,565 units, down 29.2 percent from July 2010.  Light trucks were led by the RX luxury utility vehicle, which reported combined July sales of 5,471 units, and the GX 460 mid-sized luxury utility vehicle posted sales of 830 units.

TMS Hybrids

TMS posted July sales of 11,047 hybrid vehicles, a decrease of 34.5 percent compared to the same period last year.  Toyota Division posted sales of 8,485 hybrids, while Lexus Division reported sales of 2,562 hybrids for the month, an increase of 71.5 percent over July 2010.



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Joe_LimonJoe_Limon - 8/2/2011 4:06:06 PM
+1 Boost
General Motors 214,915
Ford Group 180,865
Total Toyota/Lexus 130,602
Total Chrysler Group 112,026
Nissan 84,601
Honda 80,502

Hmmm 507,806 for the detroit 3, 295,705 for the Japan 3. This is getting close to a 2:1 sale ratio for the "American" (I use the term loosely) brands.


Joe_LimonJoe_Limon - 8/2/2011 5:34:54 PM
+1 Boost
which is why I even stated how I used the term loosely lol!


chewychewy - 8/3/2011 1:56:27 AM
+1 Boost
Still looks like the sales are supply limited to a certain degree, but Toyota continues to lose some momentum as well, pretty much the same story as with Honda.


Agent009Agent009 - 8/3/2011 8:12:46 AM
-4 Boost
Yes, Toyota is losing sales due to competition. It is supply and out dated designs. Now comes the issue that how do you win back customers who have bought other brands during this time frame. Are they gone for good?


SHINJI71SHINJI71 - 8/3/2011 5:07:40 PM
+1 Boost
Toyota like Honda is playing the game way to safe these days, they have no real choices for younger buyers who want Japanese reliability and quality in a sporty styled fun to drive vehicle. Toyota and Honda both offered these qualities back in the 80's and 90's and seemed to slowly give up on the idea of these vehicles. I am no expert but I feel that that is just poor management on their part and once you begin to sell product on your name alone and not on the quality and selection of your vehicles you have begun down the path of failure.


skinnyskinny - 8/3/2011 6:45:51 PM
+1 Boost
Toyota and Lexus sales have heavily been constricted by the Japan earthquake. I was recently shopping for a car and looked at the CT200h, IS250 in late June. They had zero CT200h's in stock and only 2 incoming in the following few weeks. The IS250 was also in short supply, and due to both vehicles low supply, the CT200h orders they were taking were for over MSRP and the IS250 was only being discounted about a grand.

They have definately been hurt by old product but the quake has affected production and sales way more.


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