Mercedes aims to be world's top premium car brand! Bmw, Audi... watch out!

They were, are and will be. Actually Mercedes has a car for everyone and each situation in the world.

Think about it:
1. If you want a small car for the city - A-Class
2. If you want a small car for the city but have young kids - B-Class
3. If you need mid-size sedan for a small family - C-Class
4. If you have a bigger family but still small enough - C-Class Wagon
5. If you wanna drive a coupe, but don't have much money - C-Class Coupe
6. If you need a big luxury limo - E-Class
7. If you need a bigger family car - E-Class Wagon
8. If you are a TAXI-Driver - E-Class and E-Class Wagon are your cars
9. If you wanna have a coupe, but have young kids - E-Class Coupe
10.If you like convertibles, but have many friends - E-Class Cabrio
11.If you have a bigger family - R-Class
12.If you have to carry more people - Viano
13.If you need a car for vacation - Viano Marco Polo
14.If you want a prestige limo - S-Class
15.If you want a prestige sport coupe - CL-Class
16.If you want a luxury coupe, but for the whole family - CLS-Class
17.If you want a luxury roadster, but don't have much money - SLK-Class
18.If you want a ultra luxury roadster - SL-Class
19.If you want a super-sport unique coupe - SLS AMG
20.If you want a super-sport roadster - SLS AMG Roadster
21.If you need a crossover - GLK-Class
22.If you need a SUV - M-Class
23.If you need a full-size SUV - GL-Class
24.If you need a real off-roader - G-Class
25.If you need an open-top real off-roader - G-Class Convertible
26.If you need a cargo-van - Sprinter

There are AMG versions, BlueEfficiency versions and so on.
Tell me about another luxury and non-luxury brand which can offer you a car for every occasion?

Lexus? Infiniti? Acura? BMW? Audi? Jaguar? Lincoln? Cadillac? even Toyota, Ford, Chevy, Honda, Nissan, Dodge, Hyundai, Kia and so on can't do it!

But all those cars have become uglier than the generation that preceded them. That's all a matter of opinion, I know, but the proof is in the sales numbers, which are flatter than the others. I used to lust after every Benz in the mid-2000s. Now they cause eye pain with those disjointed character lines. It will be a decade before I will even consider a Benz again only after those models are replaced.

"Daimler CEO Dieter Zetsche is challenging its employees to become more motivated as it faces stiff competition from rival brands like BMW......"
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Yep. They're gonna need to be a hell of a lot more motivated if they want to beat BMW.