'New era' of higher income car buyers has arrived, Ford exec says

Ford Motor Co.'s sales and marketing chief said that since there are more options among brands that have more or less the same quality, the new-car buyers in the U.S. have become more demanding. Jim Farley, global marketing and sales chief for Ford, said that the customers changed at the same time a
Read Article

wins555 - 8/9/2011 4:08:51 AM

+2 Boost

True but the volume of cars for this group of people is small. As compared to those who are making lesser money but want all the bells and whistles in a car they want to buy.

AgentOrange - 8/9/2011 11:23:27 AM

+4 Boost

"Higher income buyers" = civil servants

MarathonBob - 8/9/2011 8:37:31 PM

+2 Boost

"Richer, more demanding" .... and yet Ford sold all the luxury Ford Brands (Jaguar...) just in time for this emerging customer.