Undercut The Competition? Chrysler Continues Slash And Burn Pricing On 2012 Models

We’ve already reported that Chrysler is lowering prices on the 2012 Chrysler 200, the 2012 Dodge Avenger and the 2012 Dodge Journey, but the company’s steepest drop appears to be on base 2012 Jeep Grand Cherokee models.

In 2011, a base Jeep Grand Cherokee Laredo started at $30,215, but for 2012 that price drops to $26,995, a difference of $3,220.  In contrast, mid-level Limited models increase in price by $80 (from $36,715 to $36,795), while the top-line Overland models go up by $700 (from $38,795 to $39,495).



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bfghemicuda - 8/16/2011 7:43:48 PM

+4 Boost

I read Reids Bio and he is a "go getter". Also Gills is head of SRT which is a good move for him. He is a true Car Guy.

bfghemicuda - 8/16/2011 7:49:57 PM

+2 Boost

BTW Bill you are correct. If the Italian Government and the Union pisses of Sergio any more than they already have, he has threatened to bring the whole show to Auburn Hills where he is running everything there anyway. If so Fiat could become an American Corp. Sergio is also a Canadian citizen.

vdiv - 8/16/2011 11:27:40 PM

-3 Boost

$27,000 for a base Grand Cherokee Laredo still sounds like a lot of money. It's really not the cost, it is the product. Many people would not drive one even if they were paid to do so. How does Chrysler change that view?

bfghemicuda - 8/17/2011 11:48:28 AM

+1 Boost

vdiv, Your comment could be made for any manufacture!

vdiv - 8/18/2011 11:27:08 PM

+1 Boost

I suppose you are right. Looking at the competition the base 2WD models start at around the same price - upper 20's. To me that seems a lot for what you would get and how reliable it is. Just a few years ago you could get a Land Rover Discovery for that kind of cash.