Toyota Sales Reel Downwards 16.9% In August - Lexus Drops 10.6% For Month

Toyota Motor Sales (TMS), U.S.A., Inc., today reported August sales of 129,483 units, a decrease of 16.1 percent from the same period last year on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 26 selling days in August 2011 compared to 25 selling days in August 2010, TMS sales were down 12.7 percent from the year-ago month.

Toyota Division recorded August sales of 111,380 vehicles, a decrease of 16.9 percent from the year-ago month on a DSR basis. On a raw volume basis, Toyota Division sales were down 13.6 percent compared to August 2010. Lexus Division reported August sales of 18,103 units, a decrease of 10.6 percent from last year on a DSR basis. Volume-wise, Lexus Division sales were down 7.0 percent from the year-ago month.

Toyota Division

Toyota Division passenger cars recorded sales of 63,250 units, a decrease of 15.8 percent from last August. The Camry and Camry Hybrid led passenger cars with combined monthly sales of 30,185 units. Corolla recorded sales of 16,420 units, and the Prius mid-size gas-electric hybrid reported sales of 9,491 units.

Toyota Division light trucks posted sales of 48,130 units in August, down 18.3 percent from the same period last year. Light truck sales were led by the Sienna minivan, which reported sales of 8,648 units. The RAV4 compact SUV recorded monthly sales of 6,502 units, and the Highlander and Highlander Hybrid posted combined sales of 8,047 units, flat compared to the year-ago month. The Tundra full-size pickup recorded sales of 6,752 units, and the Tacoma mid-size pickup posted sales of 8,650, up 1.0 percent compared to August 2010.

"While Hurricane Irene has been unsettling across much of the East Coast, we’re pleased to report all Toyota associates are safe and dealerships remain open for business," said Jeff Bracken, vice president of Toyota Division sales. "Our supply outlook continues to improve as North American production will return to 100 percent of normal levels this month. With our Georgetown, Kentucky plant now running at maximum operating levels and Toyota dealers ready for the arrival of the all-new 2012 Camry and Camry Hybrid, we plan to pull the on-sale date forward."

Scion posted August sales of 3,649 units, down 9.0 percent from August 2010. The xB urban utility vehicle led the way with August sales of 1,785 units, the tC sports coupe posted sales of 1,114 units, and the xD reported sales of 750 units for the month.

Lexus Division

Lexus Division reported passenger car sales of 10,331 units, an increase of 6.2 percent over the year-ago month. The ES 350 entry luxury sedan led passenger cars with sales of 3,887 units, while the IS lineup reported combined sales of 2,865 units. The all-new CT 200h premium hybrid compact posted 2,087 units in its sixth month of sales.

Lexus Division light trucks recorded sales of 7,772 units, down 26.1 percent from August 2010. Light trucks were led by the RX and RX Hybrid luxury utility vehicle, which reported combined August sales of 6,504 units, and the GX 460 mid-sized luxury utility vehicle posted sales of 958 units.

TMS Hybrids

TMS posted August sales of 13,273 hybrid vehicles, a decrease of 17.4 percent compared to the same period last year.  Toyota Division posted sales of 10,035 hybrids, while Lexus Division reported sales of 3,238 hybrids for the month, an increase of 56.1 percent over August 2010.



Frankfurt Motor Show Preview Photo Gallery

2012 BMW 6-Series Coupe M-Sport and Z4 2.8i Photo Gallery

Aston Martin Zagato V12 Photo Gallery

2012 Jeep Wrangler PentaStar Photo Gallery

2012 Toyota Camry Photo Gallery

2012 Porsche 911 Carrera Photo Gallery

Concours d'Elegance 2011 Photo Gallery

 

Joe_Limon - 9/1/2011 4:28:02 PM

-5 Boost

You've done nothing but throw a hissy fit all over this thread. No supporting evidence, just name throwing.

Why don't you take some initiative, grow up, prove I'm wrong and stop the childish tantrum? It should be pretty easy shouldn't it?

Joe_Limon - 9/1/2011 4:53:10 PM

-5 Boost

hissy fits aren't smiley faces and "lol"'s along with more points to an argument.

hissy fits are...

"Otherwise, just more of your BULLSHIT."
"GIVE SOME LINKS, OR STFU"
"You are as pointless as Lexsucks, and Eltard."
"ALL ACTUAL evidence proves you are fullofshit."
"you really sound stupid with this factLESS argument of yours"

Lemonade - 9/1/2011 5:05:55 PM

+9 Boost

Don't flatter yourself ButtheadBill, your precious Mopar will soon be back in the Dungeon of Irrelevancy after this month

boog - 9/1/2011 11:19:41 PM

+7 Boost

Mighty Mopar, eh? Give me a break! Do you know what Mopar means? My Old Pig Ain't Runnin' Mighty Mopar will only get humbled and humiliated, but embarrassed by Toyota in the next few months. And regarding reliability, fuggetaboutit!!!! No comparison. Poor Mighty Mopar will be mighty no more.

Joe_Limon - 9/1/2011 2:45:13 PM

-5 Boost

How long will you keep claiming these part shortages issues that miraculously only effect Japanese manufacturers?

Joe_Limon - 9/1/2011 3:10:51 PM

-5 Boost

So... your claim is based on nothing and has only been raised because people are putting Toyota down? Will you continue saying parts shortages a year from now? Five years from now?

800over - 9/1/2011 3:45:30 PM

+9 Boost

Joe, walk in to your Canadian Toyota dealer and order a Corolla Sport or a Rav4 2wd or a Prius or a Camry SE. How about a Yaris. See how long it'll take. Ask them what they normally have in stock compared to now. The cupboards are bare. The dealers do not have stock. People are waiting a month for a Corolla!!!! A COROLLA!

Joe_Limon - 9/1/2011 3:47:14 PM

-5 Boost

Facts :)

-Japanese manufacturers have similar Japanese part content to all other manufacturers, so if a Japanese parts manufacturer can't supply parts every manufacturer across the board will be affected.
-The Tsunami occurred half a year ago, any/all supply issues that may have existed no longer exist, most were sorted out within the first month.

Joe_Limon - 9/1/2011 3:48:48 PM

-5 Boost

The only Corolla's here that require waiting are custom ordered ones, but then again that's a fairly short wait period compared to most manufacturers. The dealer lots certainly aren't empty :)

Joe_Limon - 9/1/2011 4:22:47 PM

-4 Boost

Oh come on, it's common knowledge among the Toyota faithful that Toyota and Honda have higher "domestic" content. Why are you so quick to dismiss this fact when it doesn't suit your argument?

Japan has a large electronics industry and as such all major automotive manufacturers source their electronics from there and have for quite some time.

Joe_Limon - 9/1/2011 4:34:50 PM

-4 Boost

I've played this game before, last time I've provided links they all got shot down as being unreliable lol. Why don't you provide some links so I can enjoy shooting them down this time? :P

Joe_Limon - 9/1/2011 4:50:32 PM

-3 Boost

Do you realize how hypocritical you are? You expect everyone you disagree with to provided complete references to their opinions yet provide none yourself. Double standard much?

enthusiastx11 - 9/1/2011 6:10:02 PM

-5 Boost

per toyota, they were at 90% capacity in june.

http://www.autoguide.com/auto-news/2011/05/toyota-claims-90-of-production-capacity-by-this-month-100-in-august.html

Joe_Limon - 9/1/2011 6:31:43 PM

-2 Boost

:) and it's September now

800over - 9/2/2011 10:15:56 AM

+7 Boost

Anyone want 90% of a car? Anyone!?!?!? You don't think that 1 or 2 major missing parts can cause a slowdown? You have to keep in mind that even at 90% production they're only catching up with presold orders that have been waiting for months in some cases.

Joe_Limon - 9/2/2011 10:34:56 AM

-4 Boost

lol 800over, leave it to you to believe that 90% production means they are missing 10% of the components!

enthusiastx11 - 9/6/2011 2:48:44 PM

0 Boost

800 (and the idiots who boost him):

capacity is defined as how many cars a production line is capable of producing. for example, if toyota's production capacity is 100,000 cars/month and they can only producing 90,000 cars/month, this would be 90% capacity.

enthusiastx11 - 9/6/2011 2:50:14 PM

0 Boost

800: furthermore, since when does toyota 'presell' cars? you really think people go in and custom order their camry or corolla? get a clue.

Fijian - 9/1/2011 2:36:03 PM

-3 Boost

There is no shortage of inventory.The competition has caught up.There is no reliability story to tell.There are tonnes of Toyotas in dealer lots.I work next to one.

800over - 9/1/2011 3:47:29 PM

+6 Boost

The world is flat and 3000 years old.

....you're on to something Fijian. Making stuff up and posting it on the internet is fun!

kpaxx - 9/1/2011 3:03:32 PM

-1 Boost

The Lexus HS is doing piss poor!

What were they thinking, let's just put a lexus badge on a corolla and see how many suckers we can get!

kpaxx - 9/1/2011 3:44:02 PM

+1 Boost

BD these are different cars with different intended demographics.

thetruth01 - 9/1/2011 4:30:26 PM

+1 Boost

I wouldn't be sad to see th HS dumped soon. Axe it when the new 2012 ES300h debuts. Combined with the hot selling CT200h, last year's improved RX450h, and the upcoming revised GS450h, and the Lexus hybrids will finally deliver on the promise of the first gen models. I don't begrudge the first gens their place, but the replacements for each (and the beginning of the CT) have proveen that kaizen is hard at work in Lexus's hybrid engineering offices. (I've heard nothing about the next gen LS600hL, so I can't guess the plans for that one.)

kpaxx - 9/2/2011 9:17:40 AM

+1 Boost

The HS was intended for older buyers and the CT was intended for younger buyer from the outset but like all toyota products their products are eventually bought by old people who don't car much for a car with substance.This is why the CT has replaced the HS.

enthusiastx11 - 9/6/2011 2:52:21 PM

+1 Boost

black:

why did they introduce the CT to replace the HS? that makes no sense.

also, the 1-series is a very fast, and very capable little sport sedan. the CT is a hybrid that takes 10 seconds to reach 60. explain how these cars are competitors please.

Boner4cars - 9/1/2011 4:13:06 PM

+1 Boost

If it wasn't for the CT Lexus would have looked really bad with their totals.

thetruth01 - 9/1/2011 4:25:47 PM

+7 Boost

If it wasnt for xxxxx, xxx brand would suck. You can say that about every brand. Something is always new, refreshed, or just unexpected that adds a few thousand units.

Lexus apparently hit the nail on the head with the CT. We've been hearing for years on these here car blogs that we all want Euro style small premium compacts and subcompacts, and we're willing to pay. But few buy the A3 or 1er. But they're buying as many Cts as Lexus can produce.

Joe_Limon - 9/1/2011 4:39:11 PM

-1 Boost

True but... this is especially the case since without the CT, Lexus would be -18%

Joe_Limon - 9/1/2011 5:28:08 PM

-5 Boost

Nay autospies, that isn't what I believe, I acknowledge the fact that the tsunami also held a lot of parts back from being shipped out of Japan due to radioactivity hyper sensationalization.

The part that doesn't add up about how big of an effect people are saying the tsunami had are in regards to how relatively unaffected companies like Nissan, Mitsubishi, and Subaru are. It seems like the hardest hit companies are also coincidentally the ones with the stalest lineups! Unlike you, I don't believe that was a coincidence.

enthusiastx11 - 9/1/2011 11:23:03 PM

-3 Boost

Black: nice revisionist history. the tsunami happened in march. they were back at 90% capacity in june. how do you explaining the tanking sales in the 6-9 months prior to the tsunami?

enthusiastx11 - 9/6/2011 2:58:59 PM

0 Boost

BD:

lexus has has a sales issue beginning in late 2008. sales were faltering long before the tsunami a happened this march. here are just a few posts from auto spies starting in 2008. when i referred to the 6-9 month period prior to the tsunami, i was being generous. that's when sales really dropped off a cliff.

feel free to show lexus sales numbers over time. you'll see they've been on a steady decline since '08.
http://www.autospies.com/news/Toyota-Sales-Spiral-In-November-Down-33-9-Lexus-Basement-Bound-Down-34-7-38316/

http://www.autospies.com/news/Toyota-February-Sales-Nosedive-37-5-Lexus-Sales-Spiral-Downward-35-8-41609

http://www.autospies.com/news/Toyota-Stuck-In-Reverse-March-Sales-Down-10-1-Lexus-Sales-Dip-1-5-62862/

g2ok - 9/1/2011 5:58:18 PM

-3 Boost

IMO the reason Corolla sales took a beating (-22.1%)is not quality or reliability, it is just too plain looking and expensive for a small car. The typical Corolla buyer is on a tight budget for their car and will cross shop with Civic and now Elantra. Most of the buyers probably bought the Elantra. Toyota needs to focus resources in a Corolla redesign immediately and be more innovative, while cancelling Scion. The key is to focus on your core, venerable products.

enthusiastx11 - 9/6/2011 3:00:42 PM

0 Boost

people like boring cheap products apparently. why would anyone who likes cars buy a corolla over a civic?

acronis - 9/1/2011 8:35:44 PM

-3 Boost

This is hilarious both Toyota and Honda dive in sales and the shills still keep making up all kinds of apologetic excuses for the epic slide in sales.

This just prove that the die hard faithful are indeed blind to facts.