Just How Are They Going To Do It? Tesla Says New Sedan Will Start At Only $57,000

This Saturday, Tesla Motors is holding a test drive to reveal the latest versions of its second zero-emission automobile, the all-electric four-door Model S to several thousand reservation holders. Tesla has made some extraordinary claims for the car, and analysts and investors will be watching the event closely to see if it can live up to them.

But the performance of the car itself pales in comparison with Tesla's unusual business model. Even though it lacks the engineering resources and volume efficiencies of an established automaker, Tesla (TSLA) intends to sell the car for the same as or less than competing models from larger manufacturers. Prices will start at $57,400 -- about the same as for a similar-sized Audi A6.



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LexSucks - 9/29/2011 12:35:21 PM

+1 Boost

Do you still think that Obama got his Passport with a fake birth certificate?

Hoorayforpeepee - 9/28/2011 3:14:00 PM

-1 Boost

Wowza ... that's pretty balsy

LexSucks - 9/29/2011 12:11:42 PM

+1 Boost

Not pricing a vehicle into the stratosphere is balsy. Is this what we've become? A nation that expects to spend top dollar all the time? Why is it balsy?

sdcarguy - 9/28/2011 9:45:22 PM

-2 Boost

Batteries not included :)

LexSucks - 9/29/2011 12:08:09 PM

0 Boost

I guess that Tesla's shareholders aren't as greedy with profits as the wall street tycoons. Which helps Tesla (and the consumer) out by reducing the profit margin per vehicle. Thus reducing the cost of the vehicle.

But I'm sure that some idiot here will find a way to blame Obama. You see how not being super greedy is actualy better for everyone. They'll sell more vehicles because of the lower price and make more money.