Despite High Demand Kia Chooses To Focus On Quality Rather Than Growth

Kia has no plans to build new plants and will focus instead on product quality, despite concerns its limited production capacity may slow sales growth, said the automaker's co-CEO, Lee Sam-ung.

"Quantitative growth is important, but qualitative growth is also important. We plan to focus on improving product quality and our brand," he said at a launch event today for Kia's revamped Rio subcompact.

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Joe_Limon - 9/28/2011 1:26:24 PM

-1 Boost

oh man, this article is gonna get huu all riled up

grenouille - 9/28/2011 1:35:33 PM

+3 Boost

At least they recognize a quality problem....

Agent009 - 9/28/2011 2:53:53 PM

0 Boost

Or they decided the demand will still be there anyway. Better to do it right than to not do it at all.

nguyenvuminh - 9/29/2011 4:35:40 AM

+2 Boost

I'm sensing a lot of enthusiasm for Hyundai and Kia in recent years and I suppose their sales figure reflect that. I can't help but think that this is due to the combination of competitive price and exciting exterior design. The exterior design is a reflection of Hyundai and Kia employing European design chiefs. I'm still not sure about the overall performance and quality excellence though as those things don't come cheap. I haven't even mentioned about knowledge gained from racing experience (which these two car companies do not possess). I remain a skeptic I guess.