Toyota Banking On Large Incentives To Entice Buyers In October

It's official. The post-quake product shortage is over. That tight-supply, low-incentives lull since Japan's March 11 earthquake/tsunami whacked production? Forget it. The U.S. auto marketing wars are back.

How do we know? Toyota group and American Honda are boosting incentives, a sign they have restocked enough to compete -- and are going after the 6 points of market share they lost between May and August.

Toyota group boosted September incentives 17 percent from a year ago to $2,472 per vehicle, and Honda sweetened the pot 7 percent to $2,370, TrueCar.com said. Over the same period, Hyundai-Kia, Ford and Chrysler cut their spiffs 7 to 19 percent and increases at General Motors and Nissan were less than 1 percent.

enthusiastx11 - 10/4/2011 9:37:52 PM

-3 Boost

clearly no supply issues. econ 101: you don't need massive incentives on cars that are in short supply.

LexSucks - 10/4/2011 2:53:16 PM

-6 Boost

Incentives? Toyota doesn't need incentives. They should be charging a premium for cars that are the best cars ever created. Leave the incentives to the lower named brands like BMW and Mercedes Benz.

LexSucks - 10/4/2011 4:07:31 PM

-1 Boost

The fact that you commented means that it's working. Thanks for playing. And how am I being unoriginal? And even if I am, I don’t care. I get enjoyment from making fun of you Toyota/Lexus retards.

LexSucks - 10/4/2011 4:19:40 PM

-1 Boost

@PatriotNation

- How unoriginal of you. Didn't I say something like that about you and another Toyota loser? You can't even be original with your own insults. LOL!! What else do you want me to teach you?

Lemonade - 10/4/2011 4:40:59 PM

+4 Boost

Here's an interesting note ButtheadBill,

The 5 year old Camry outsells any Chrysler model in a head to head comparison. Maybe they should just go ahead and HEMI's in the rest of the entire line up.

Lemonade - 10/4/2011 8:14:52 PM

+2 Boost

My point exactly Bill. The new Camry is scheduled to go on sale this month with the Hybrid model coming in November. The Camry will continue to outsell your precious FIAT-RAM. LOL! yeah, it missed the 5 year old Camry by 195 units. It will miss the 2012 Camry by 2500 units next month and so on and so forth.

acronis - 10/4/2011 7:09:26 PM

-1 Boost

Toyota and Honda running higher incentives spells desperation. They have lost ground and in a sink hole, hoping beyond hope that they can stop their hemorrhaging market share.

Lemonade - 10/4/2011 11:43:11 PM

+2 Boost

By that time, the Toyota Camry will have grown wings and be able to travel to and from the future. It will feature a 10 speed transmission mated to the 4.8 litre V-10 that is currently in the LFA rated 65 MPG.

enthusiastx11 - 10/4/2011 9:37:00 PM

-2 Boost

$2472 per vehicle is massive for cars that cost $20-30k. scary numbers.