Nissan Planning To Relaunch Datsun Name

Auto Express has learned that parent company Nissan is planning to extend its ownership of the rights to the Datsun name – and the plans include an all-new logo.

The firm was rebranded as Nissan in the Eighties, and was most famous for small sports cars such as the Seventies 240Z and the Sunny hatchback.

If Datsun makes a return, it’s likely to be a sub-brand for Nissan that aims to produce economical and affordable cars. Nissan’s sister company, Renault, already has such a subsidiary in Dacia, so it’s possible that the new Datsuns could simply be rebadged Dacias.



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Styles79 - 10/4/2011 6:45:16 PM

+1 Boost

Yuck, who put those hideous chrome wheel trims on that poor Datsun Sport!

1c3am5 - 10/5/2011 10:02:13 AM

+2 Boost

In French-Canadian slang, "datsun" means female-bodybuilder pornography. This could be a marketing mistake.

tango - 10/7/2011 7:43:28 AM

+1 Boost

The solution to that would be...to not sell the cars as Datsuns in Canada. Not rocket science, this naming business. Mitsubishi called their SUV the Montero in Central/North America because in Latin America a Pajero (as it was called elsewhere) roughly translates to a "jerk-off". I'm sure the Nissan naming committee will be aware of that and act accordingly.