Sluggish Chinese Market Forces German Luxury Brands To Discount Up To 20%

China is turning into a buyer's market for luxury cars as dealers for BMW, Daimler and Audi offer discounts to maintain sales as demand cools.

In Beijing, BMW dealerships are giving markdowns of as much as 19 percent on a 3-series car, while some Mercedes dealers are selling the C-class Elegance model at 20 percent less than the suggested retail price, according to cheshi.com, a pricing guide tracking more than 3,000 dealers in the country.

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LexSucks - 10/4/2011 2:21:30 PM

+2 Boost

They need to discount some of the cars in the U.S. Especially the Audis.

Que the American attempting to justify the high prices...

veyron1001 - 10/4/2011 2:56:26 PM

-1 Boost

Or maybe its the fact that the dollar is such a weak currency.

LexSucks - 10/4/2011 3:41:57 PM

+3 Boost

Audi's are overpriced no matter what the exchange rate is.

PLAY - 10/4/2011 4:13:33 PM

+5 Boost

So basically they are conceding that they were ripping off consumers by as much as 20%.

cohwang - 10/4/2011 9:36:16 PM

-2 Boost

Import tax is usually high in China. You need to find out the actual vehicle price before saying if it is ripped off or not. Also the vehicles selling in China are usually fully-loaded.

About the sluggish market china, it is not even true. Please get more statistics before posting the news.