Why Is Hyundai's Progressive Styling, Hurting Sales In Korea?

Hyundai's design chief was Joel Piaskowski, now Phillip Zak, are Americans. Kia's design chief is Peter Schreyer, is a German who headed Audi and VW design in the early 2000s. Both companies are trying to cater to the taste of Europe and N America, both of which are huge markets for Hyundai and Kia so something has to give. I guess the small and well protected home market of South Korea was the one to give into.

Why ? Koreans donn't buy junk.....

They buy American made Camry's because the grass is greener on the other side.

Japanese makes account for about 1% of Korea's annual vehicle sales. In 2008, Hyundai sold 501 vehicles in Japan, then left the market.

In other words, both nations are very protectionist, and it's very hard and expensive to purchase a "foreign" car in either market, whether it's made by a fellow Asian, or a round-eyes.

And you fools champion their products. How they must laugh at our stupidity for never leveling the field and demanding an end to their trade barriers.

"I thought the only way Hyundai is able to move hardware is incentives like 10 year warranties."

Ignoring that Mitsubishi and Suzuki has 10 year warrenties and no where near Hyundai's sales in the US.

I thought that weird styling catered to Asian tastes, and North Americans bought them for the "bang for the buck," in *spite* of the awkward styling. You're telling me that North Americans actually like it? Next thing you'll be telling me is the previous generation 5-series was gorgeous :-)

No kudos for this car, because the design is stolen from the Mercedes Master piece CLS , lateral line profile from BMW 3 series and so on ,so how much this "guy " german previous designer from Audi can do for them, not to much just copy and paste from the Powerfull Brands and Great Brains that impose all over ideas and inovations like Mercedes and BMW. Another details of course the previous 5 series is gorgeous was another inovation like it or not.

lol yep thats exactly where BMW decided to get its styling cues from not to mention try looking up what flanks before using that term to describe a car...., As far as your other rediculous comment the Japanese designers have been using European styling cues for years frankly the only cars that are truely original throughout the years are the Europeans and Americans. At last Hyundai and Kia are trying to give their mainstream cars great styling instead of putting the same old bland vanilla crap that everyone is putting out in their class. Based on sales your word vomit is in the minority as they are clearly making their mark....