Mirror, Mirror On The Wall - Why Are Hyundai Buyers Most Loyal Of All?

Mirror, Mirror On The Wall - Why Are Hyundai Buyers Most Loyal Of All?
Long ignored by most American auto buyers, and slighted by others due to quality problems, Hyundai is now tops when it comes to corporate loyalty, according to a new study.

But Ford Motor Co. is also making gains in the marketplace, according to the report by Experian Automotive, a data service that tracks vehicle registration data as well as consumer attitudes. The Detroit maker captured the lead in six of the spots in the top 10 product segments.

 


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Yonder7Yonder7 - 10/17/2011 11:16:19 AM
+2 Boost
I do not think is loyalty. In fact if your budget does not allow you to buy other brand, guess what....you will buy the cheaper one.


Joe_LimonJoe_Limon - 10/17/2011 11:25:28 AM
-1 Boost
If your budget does not allow you to buy anything other than a new hyundai... you buy a used vehicle lol!


LemonadeLemonade - 10/17/2011 12:25:52 PM
+4 Boost
Oh Please! It has a lot to do with Value, not Loyalty. The only thing the 'Hyundai Assurance' program doesn't offer is Loan Forgiveness once you can't afford to pay for it anymore.


Larrybel2000Larrybel2000 - 10/17/2011 12:35:59 PM
+1 Boost
Customer Service and a quality product that is well backed.


acronisacronis - 10/17/2011 12:39:38 PM
-1 Boost
It has to do with Hyundai buyers being some of the most educated consumers.

Bottom line, they're smart enough not to want to get ripped off by overpriced, under engineered Japanese makes.


grenouillegrenouille - 10/17/2011 1:32:29 PM
+2 Boost
They do what big three did for years , attract suckers and it proves that there is a lot of them out there .


jtz7jtz7 - 10/17/2011 6:48:39 PM
0 Boost
"Koreans learned what the Chinese knew long ago, Americans love cheap prices today (Walmart/Hyundai) and they don't care what it costs tomorrow (their job)."

Ignoring that Korean cars ain't the only foreign cars sold in the States.





jtz7jtz7 - 10/17/2011 6:49:32 PM
-2 Boost
"I do not think is loyalty. In fact if your budget does not allow you to buy other brand, guess what....you will buy the cheaper one."

Ignoring that Suzuki's loyalty ain't top 5.




jtz7jtz7 - 10/17/2011 6:53:10 PM
-2 Boost
"If your budget does not allow you to buy anything other than a new hyundai... you buy a used vehicle lol!"

Ignoring that people who can afford a Genesis can by other new cars even crossovers.

"It's all they can afford, and Hyundai's "questionable" 10 year warranty lures the suckers by droves."

Ignroing that Mitsubhishi also has a 10 year warrenty. Plus the manufacturers that do not offer it, people can get it with some kind of insurance to give them a 10 year warrenty for their Toyota as well.




FromThePassengerSeatFromThePassengerSeat - 10/21/2011 7:28:43 PM
+2 Boost
How can anybody claim that anyone is loyal to the "new" Hyundai when it has only existed for two or three years? Loyalty is buying a brand's cars continuously.


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