Will It Backfire? VW And Audi Banking On Big Cars Not Microcars For Continued Success

While their competitors add compacts, hybrids and electric cars, Volkswagen and Audi are pursuing a different product strategy in the United States.

Both VW Group brands want the volume and higher profits that go with larger vehicles.

Read Article

lv_vl - 10/24/2011 12:50:28 PM

-4 Boost

And they will succeed because of their wise strategy: small efficient engines in large vehicles. Larger vehicles does not mean larger engines: Audi A6 2.0 gasoline, VW Passat 2.0 TDI or gasoline. Affordable, well-built, efficient, luxury (Audi) vehicles will bring them to success.