Volvo To Target The German Premium Brands With Raft Of New Models

Volvo is counting on more-premium models and a flexible vehicle architecture to propel it to new heights.

Volvo Chairman Li Shufu told Automotive News Europe that the Concept You that debuted at last month's Frankfurt auto show is an example of "a very competitive product in the top-level premium segment." He added that the car derived from the concept will be Volvo's largest and most expensive model, which will be aimed at the BMW 5 series and Mercedes E class when it debuts "sometime around 2015."

LACMAN - 10/26/2011 2:09:42 PM

0 Boost

*crickets chirping*

Larrybel2000 - 10/26/2011 10:02:12 PM

0 Boost

They should begin with a lower target like Buick and work there way up.

wins555 - 10/28/2011 12:51:41 AM

+1 Boost

Volvo interiors are one of the nicest in the business. Materials used are of high quality. It makes proper business sense to aim higher and hitting lower (in some cases). That way you keep improving what you are capable of.