Why Are Some Of The Losers In The Consumer Reports Reliability Study Winners In The Showroom?

The Consumer Reports Annual Auto Reliability Survey, released on Tuesday afternoon, is intended to provide shoppers with a sense of the projected reliability of new models. But as the sales of some new cars indicate, a poor showing in the study does not translate to poor performance in the marketplace.
The Chevrolet Cruze, equipped with either the 1.4-liter or 1.8-liter engine, received the worst rating of any small car in the survey. Through September, however, Chevy had delivered 187,524 Cruzes in the United States, making it the highest-selling car in its segment, according to data provided by J.D. Power & Associates.
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