Do YOU See ANYTHING Wrong With This Picture?

Do YOU See ANYTHING Wrong With This Picture?
Could it be the $19,995 "San Diego Markup Adjustment?"

HOW can dealers still get away with this? And even better:

WHO's paying these markup fees that keeps this problem going? Is it because folks really want to have the first one on the block?

WHY hasn't California acted legislation to curb these dealers bad habits?

I just can't figure it out or wrap my head around why dealers can get away with these insane prices. I mean, don't get me wrong, the Laguna Seca Boss is a relatively rare find; however, it's not THAT rare to demand a $20k price increase.

By the way, if you want to pay nearly $20k OVER the MSRP for a Ford Mustang Boss Laguna Seca, head on down to Kearny Pearson Ford in San Diego.

OR just order one from another dealer/state and truck it to wherever you are...




uaw_laxuaw_lax - 10/30/2011 3:32:20 AM
0 Boost
Is this not your precious Republican "Free Market" "Capitalism is better than God" mantra.


nguyenvuminhnguyenvuminh - 10/30/2011 5:28:41 AM
+6 Boost
Isn't this the great free-market that So Cal always espouse? I can't imagine government intervention would be acceptable here would it?


SteveSteve - 10/30/2011 8:16:13 AM
+10 Boost
Do you know what a house's selling price is? No, I don't mean the ASKING price, that being the price listed. I mean the actual selling price, also known as the "closing price." The answer: Whatever the buyer and seller agree upon! Yes, each house is a case of the free market at work. If the seller asks for too much and is not willing to flex, then the product goes unsold. If he asks to little, then the product sells quickly, but the loses potential profits.

So the seller can ask whatever they want, and if a buyer is willing to pay for it, then a sale happens. Otherwise, the seller adjusts the asking price to what the market will bear.

Mind you, the in the case of cars, the seller may get a reputation for gouging, and that leaves a bitter taste in consumers' mouths. So when the price is reduced, people may not want to buy there, just as a matter of principle. They may also not want to get service there, which will *really* hurt the dealership.


dumpstydumpsty - 11/1/2011 3:14:07 PM
+2 Boost
I understand and totally agree with you.

But the average home wasn't meant to be a financial asset. OK, builders profit off of selling homes, but the average citizen should expect to live in his home, not "make money" by selling it. Which is partially why were living in this global financial mess.


uaw_laxuaw_lax - 11/2/2011 11:58:17 AM
0 Boost
In my eyes older homes should sometimes depreciate like just older cars but maybe not as drastically.


gkearns56gkearns56 - 10/30/2011 9:40:34 AM
+5 Boost
I see the car listed is a Mustang. What model is it? Are they only getting 1 or 2 car allocation per dealership?? Would like to know the specific model please. My brother worked at Ford's Sterling Heights plant in Michigan for well over 30 years before he retired. I've never bought a Ford car on his family plan (since I also have family working for Corporate Audi/VW in Auburn Hills, MI). I'd just like to know what model so I can see what it really should cost. I'd just boycott this dealership; they'd get the message real soon.


I95SPEEDINGTICKETSI95SPEEDINGTICKETS - 10/30/2011 8:18:17 PM
+6 Boost
If you even bothered to look at the article it states right there on the Photo:

MRSP : $48,575

SDMA: $19,995.

People are free to pay as much as they want for a vehicle.
I refused to pay $14,000 over MRSP for an M3 Conv in Brooklyn 10 years ago. I still refuse to pay more than $1,000 over MRSP for any vehicle that is mass produced.


PUGPROUDPUGPROUD - 10/30/2011 10:49:39 AM
+2 Boost
Only a fool pays above MSRP for any car...might as well throw your money away, especially for a Mustang (great car but a new edition
comes out regularly). Twelve months from now this used car will be worth a significant amout below MSRP !


CarCrazedinCaliCarCrazedinCali - 10/30/2011 1:57:53 PM
+1 Boost
It's an asking price and if you don't want to pay it, make an offer not a big stink... Not all cars are sold above MSRP or at invoice, do your research and buy the car when you can afford it...


PUGPROUDPUGPROUD - 10/30/2011 7:42:57 PM
+1 Boost
Suspect by looking at the sticker prices it is a BOSS 302 ...still not worth 19K over MSRP.


JRobUSCJRobUSC - 10/30/2011 8:21:35 PM
+3 Boost
Folks, it's not "just a Mustang", it's not even "just a Boss 302". It's a Boss 302 Laguna Seca. Would I pay $19k over MSRP for one? Personally no, but it's a super rare car that might one day be a collectible. It's worth whatever someone is willing to pay for it.


veyron1001veyron1001 - 10/31/2011 11:06:35 AM
0 Boost
The Ford Mustang is the whore of the car industry.


RupertRupert - 10/30/2011 9:20:58 PM
+4 Boost
There's a pretty good phrase... 'something is only worth what someone will pay for it'.

Think about a house. In it's physical parts, it's not worth anything close to a typical house price. But people are willing to pay more! Same with this car. It's not you buying the car, so why do you care? If you could sell something with a huge mark-up, would you? I believe the answer is yes.


tony421tony421 - 10/31/2011 7:05:19 AM
+2 Boost
I see something wrong with the article. The sign clearly says "San Diego Market Adjustment" and not "San Diego Markup Adjustment."


I95SPEEDINGTICKETSI95SPEEDINGTICKETS - 10/31/2011 1:08:59 PM
+1 Boost
What is the difference ?

Still $19,995 above MSRP.


bmwdrvrbmwdrvr - 10/31/2011 9:56:58 AM
+1 Boost
Thats outrageous markup honestly with the way most dealerships I wouldnt put anything past them its all about money not ethics, but hey if someone wants one that bad that they are willing to buy a mustang boss at the price of two mustang gts than why not the person buying it is the dum one the dealership is just acting as expected. Reminds me of all those people that paid thousands of dollars in markup to get a challenger SRT8 now they are all over the used car market.....never a bright move in my opinion for something mass produced..


knowitall1985knowitall1985 - 10/31/2011 10:57:12 AM
+3 Boost
I wouldn't buy that POS for sticker much less 20k over.....


truckmantruckman - 11/1/2011 3:47:34 AM
+2 Boost
This dealer is on crack, this is just a mustang! In one or two years the resale will be $25ish, At this price i would buy a BMW M-3 or the M-5.


bahu986bahu986 - 11/1/2011 4:00:39 AM
+2 Boost
I agree with several of the comments above, we live (in theory) in a free market society.
The price listed is the “asking” price so may or may not reflect the final price paid. I personally would not pay the premium but I can’t call someone that might a fool , if this car is that rare, desirable, unique who am I to judge. I find it amusing that most people think nothing of asking to buy a car at dealer cost or below , but get up in arms at the thought of paying over MSRP. After all it is manufacture “suggested” retail price. I say let the free market work after all we tried the alternative with minimal success, anyone remember Saturn (no haggle pricing, no mark ups , no discounts)



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