Chevrolet Confirms Volt Target Audience Is Techies Not Tree Huggers

A key to the Chevy Volt's marketing strategy has been targeting early adopters of new technology.

"Early on, we talked a lot about whether our initial target market would be the techies or the greens," said Cristi Landy, the Volt's product marketing director. "And we concluded that it would be the techies, which we confirmed with our first customer surveys."

Now, after the Volt's first wave of advertising efforts, including a TV spot during the 2010 World Series and a commercial during the 2011 Super Bowl, the job is to educate the masses.

vdiv - 11/7/2011 8:00:34 PM

+3 Boost

Yeah, I am not sure they know exactly what they are doing either. I suppose techies have more disposable income than tree huggers. Besides as long as GM have "an audience" who cares if they hug trees or chop them for firewood :)

uaw_lax - 11/7/2011 9:01:35 PM

0 Boost

Volt 2.0 is on the horizon and it will be for the more general car buyer.