Have DOMESTIC Automakers Missed The Boat? Are High-Tech Gadgets More Important Than BASIC Design And Performance?

Have DOMESTIC Automakers Missed The Boat? Are High-Tech Gadgets More Important Than BASIC Design And Performance?
This week there has been plenty of back and forth on the whole MyFordTouch debacle. When it was introduced I wasn't exactly sold on it and here's why:

I like simple cars.

Something tells me I am not in the minority either since it seems that Ford's reputation has taken a few lumps thanks to the complicated nature of MyFordTouch, which is supposed to make things easier. I remember driving the all-new Ford Explorer for the first time and it was pretty annoying; however, you have to remember: if you own the product you will get used to it but just keep in mind there will be a learning curve.

Remember when the Porsche Panamera debuted? The car has buttons all over the center console and was chastised for being button centric, but if you actually own the car you'll know where everything is within a week!

Aside from that though, the author of the story this article links to brings up a good point. After saying that she understands the US automakers are under tremendous pressure to perform, she writes:

"But adding certain hi-tech bells and whistles isn't the way to do that. It is the basic design and performance of the car that really counts."

Is she onto something OR should domestics continue to do their best to innovate?


...Even though Ford insists it did not bring the touch screen technology to its customers too quickly, I have to disagree. Have you ever wondered why many touch-screen cellphones also have a keypad? Consumers have a certain tolerance for failure in consumer electronics because first, they've been conditioned to accept them, and second, consumer goods aren't commonly mission-critical. But if you live in the Northeast, not defrosting your windshield is every bit as dangerous as driving without your prescription lenses.

I understand that US carmakers are under a lot of pressure to become more competitive with foreign motor companies. But adding certain hi-tech bells and whistles isn't the way to do that. It is the basic design and performance of the car that really counts. Safety is the first priority, with energy efficiency/gas mileage coming in a close second. And until the MyFord Touch, Ford had a pretty good safety record, for all its other faults...



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LexSucksLexSucks - 11/9/2011 9:34:48 AM
+1 Boost
"Are high-tech gadgets more important than basic design and performance?"

- Yes 99.99% of the folks here in the USA doesn't care about performance. We're the only country in the world were cupholder performance is measured.


internationalmanofmysteryinternationalmanofmystery - 11/9/2011 11:09:11 AM
+2 Boost
"Are High-Tech Gadgets More Important Than BASIC Design And Performance?"


Heck, NO!!! You have to master the design AND performance part FIRST!!! Only posers have it ass backwards!



Joe_LimonJoe_Limon - 11/9/2011 12:51:27 PM
+1 Boost
"Safety is the first priority, with energy efficiency/gas mileage coming in a close second."

I wholeheartedly disagree! Functionality and Utility far outweigh both of those points. I'd rather have extra space and awd over extra mpgs and 15 extra airbags. Not to say safety of economy is not a concern, they are simply not very high on my radar.


CarCrazedinCaliCarCrazedinCali - 11/9/2011 1:56:32 PM
0 Boost
I admit I love tech and gadgetry, but still tend to like the solid feel and engineering of BMW products. Hyundai seems to have taken quickly and well to the thought of packing tech and features into their product to make them sell (sorta like Lexus did back in the day.)


uaw_laxuaw_lax - 11/9/2011 2:03:46 PM
+1 Boost
What boat? Today's drivers want the most fuel efficiencies/to performance ratio.


Joe_LimonJoe_Limon - 11/9/2011 2:39:18 PM
+1 Boost
I know what you're saying... but efficiency/performance is a terrible ratio... unless of course performance is a number that gets better as it gets smaller.


asafianowasafianow - 11/10/2011 10:03:20 AM
+3 Boost
No... Domestics missed the boat on design, ergonomics, resale value, dependability, customer service, and basic overall appeal of their vehicles...


85bmw745i85bmw745i - 11/10/2011 9:06:03 PM
+1 Boost
Yeah and the 4 speed in my Chrysler 200 rental.



85bmw745i85bmw745i - 11/10/2011 9:16:21 PM
+1 Boost
Most of your Chryslers have 4 speed autos standard, and not long ago the neon still had a 3 speed auto! When others were moving to 5 speeds. Also the corolla is an econo car, the 200 is marketed as an upscale car. My wife has one for a rental now for work and aside froma decently nice dash it is utter crap. Steering is awful, seats are crap and are all manual, the manual seat height adjustment is where the mechanical recline should be. All it has is a standard manual single zone climate control, and a basic CD player with aux input. No more features than a base corolla, yet wants to be marketed as upscale. and the 4 cylinder isn't exactly the most refined and seriously lacks low and mid range power. The shifter only as P_RND3L. It has no drivers info, just an odometer. It is as basic as a Neon. not upscale in my opinion at all. If this is their luxury line they are competing wiht nobody. Not even Lexus or buick has any models that stripped down, even their most basic base models are more loaded. This car is Crap. I could expect this from a Dodge Avenger, but the Chrysler twin is supposed to be more luxurious. The only thing it has over the Avenger is the halo headlights.


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