Well, well, well. It looks like one Japanese brand may be turning over a new leaf.
For a long time Subaru has had my respect, that's because it produces incredible products; however, there was one problem: overall, the cars weren't exciting.
Sure, they could trudge through the snow, AND take a walloping from the worst drivers on the planet while still running. But they simply lacked excitement. When the brand's HUGE seller is the Forrester, you know there will be perception problems.
Given what's in the pipeline though, it seems Subaru's out to change that.
Take, for example, the BRZ joint project with Toyota. While Toyota is going to take the low road with its car, Subaru is more than happy to tout the BRZ STI, which will appear at the 2011 Los Angeles Auto Show.
However, an incredibly important product that will not be making it to Los Angeles, but will be on display in Tokyo is the Advanced Tourer Concept. If I were to try and pin down it's design inspiration I would guess it's one part Audi A7 and one part Subaru WRX STI, which equals awesome.
Could Subaru be the next big thing if it can inject some excitement into its products?
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