Hyundai Plans FIVE Superbowl Ads To Bolster Brand Awareness

Hyundai Motor Co. is hoping that five television spots before and during the Feb. 5 Super Bowl game will help to bolster its rising brand recognition and continue big sales gains from the past few years.

North American CEO John Krafcik says the fast-growing brand is working on a 60-second spot that will run right before kickoff, plus two ads on the pregame show and two during the first and third quarters of the game.

He wouldn't say how much the Korean automaker is spending on the ads, which will compete with the most creative spots American companies have to offer during one of television's highest-rated and most expensive sporting events. Last year Super Bowl ads cost companies about $3 million for 30 seconds.

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acronis - 11/14/2011 6:56:51 PM

0 Boost

Hyundai has the big bucks to spend and they are using it wisely. They are winning even more market share every year. So why not!

Hyundai is the Asian brand to beat!