Buick Focusing On Interiors To Seduce Customers Away From Japanese Luxury Brands

The espresso-drink theme -- all rich caramel hues -- is one of the many food-derived interiors Buick is considering for future models, some as early as next year.

How about an eggplant-and-chocolate two tone?

"If we could make the inside of the car smell like coffee, we would," says Dave Lyon, Buick's executive director of design.

So what's the deal? Do Buick designers have a food fetish?

Joe_Limon - 11/14/2011 5:11:04 PM

+1 Boost

I don't personally drink coffee, but if a Car came smelling like that instead of the awful new plastic fumes I think it would be one heck of an upgrade.

uaw_lax - 11/14/2011 9:09:59 PM

+1 Boost

All of the "fumes" are very toxic.

Fijian - 11/15/2011 2:48:34 PM

+1 Boost

The Koreans are kicking the Japaneses butt whether you like it or not Mr Huu.

85bmw745i - 11/15/2011 9:47:31 PM

+1 Boost

The interiors look great and are impressive in the photos but when you see it in person and touch the surfaces you quickly realize that it doesn't meet the hype it creates.

jtz7 - 11/19/2011 2:57:50 PM

+1 Boost

"If the Koreans had balls, they'd price their products on par with Japan but they know discount prices is the only reason why cheap white people would consider Korean products."

Ignoring that the 2012 Kia Rio cost more than the 2012 Nissan Versa.