Audi Responds To Critics, Will Change Future Styling

Audi Responds To Critics, Will Change Future Styling
It’s hard for anyone to admit their own faults. It is especially hard if you are one of the biggest luxury automobile manufacturers on the planet constantly setting styling trends and breaking sales records monthly. Nevertheless, much like a championship team looking to get even better in the off season Audi has acknowledged some of the criticism regarding its styling. While Audi is certainly not the only brand that uses styling to create a strong brand identity it agrees that some might view its models as same sausage-different length. In the future Audi plans to create more separation between one A model and the next. The brand also promises an even more significant differentiation between its sedans, SUVs and sports cars.

Do you think other brands should swallow their pride as well and work to fix their shortcomings as well?
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JustaCarJustaCar - 11/29/2011 8:57:38 AM
-2 Boost
Huh!!! Who at Audi made that statement? This "article" (if you can call it that) doesn't seem credible. I would want to see a quote from an Audio executive. I for one think Audi's styling does not need to be "fixed".


MeanVulcanMeanVulcan - 11/29/2011 10:46:36 AM
-4 Boost
I don't think the article talks about 'fixing' the design, rather differentiating it among all the Audi models. I think Audi has unique designs that clearly stand out. Many are copying the LEDs but are doing a poor job at it. Lexus has blatantly xeroxed the LED design (this is why I have no respect for this brand...it lacks creativity and class). I like MBs, but they also immediately copied the LEDs and now many MBs look gaudy.

I agree with more differentiation among models, but not need to "fix" anything.


Joe_LimonJoe_Limon - 11/29/2011 11:13:30 AM
+3 Boost
Differentiation is good, no need to have an a7 look like a stretched a3.


JustaCarJustaCar - 11/29/2011 11:36:15 AM
-1 Boost
So you're blaming Audi because Kia and others are copying them!


LexSucksLexSucks - 11/29/2011 12:53:16 PM
+5 Boost
They need to do something.

1) The A4 looks generic
2) The A6 looks has weird proportions
3) The A8 Looks like a big A4

Not to mention that the cars are overpriced and always lose out to BMWs in performance evals.


asafianowasafianow - 11/30/2011 8:05:06 AM
+1 Boost
Yet every comparo tests puts Audi ahead of BMW... straight line performance isn't everything


LexSucksLexSucks - 11/30/2011 10:15:53 AM
+1 Boost
What Comparison tests?


I95SPEEDINGTICKETSI95SPEEDINGTICKETS - 11/29/2011 7:21:21 PM
-5 Boost
Odd isn't it ?

Audi {While not cheaper} is increasing market share all around the world against its competitors including in the USA.

Yet we have idiotic armchair comments from clown who will never afford one talking about it looking Generic and Overpriced.


94geo94geo - 11/29/2011 7:52:15 PM
+5 Boost
Not cheaper?? The Audi A1 is cheaper than anything BMW or Mercedes offers. The base price is even less than a Mini cooper. Plus the A1 accounts for at least 100,000 sales a year. A3 also starts a few 1000 less than the 1 series.


LexSucksLexSucks - 11/30/2011 10:37:17 AM
+3 Boost
@I95SPEEDINGTICKETS

I used to own an Audi. Nice try. What does a person’s finance have to do with anything here? Where talking about cars. You need to lighten up and stop taking this crap personally. It’s amazing how some idiots name call and attack someone personally over a car disagreement. LOL!!!

I think you need to up your meds and stop trying to attack people personally because they share a different opinion than you do about CARS. Guess thats what you have to resort to, because your car related arguments are sometimes weak. Like this one.


LexSucksLexSucks - 11/30/2011 10:39:04 AM
+3 Boost
Meant to say "we're" talking about cars. Either way, anyone who attacks someone personally over a car disagreement is an idiot.


I95SPEEDINGTICKETSI95SPEEDINGTICKETS - 11/30/2011 2:54:50 PM
-3 Boost
Ok Lexsucks lets do rational debating.

On this site we have an oversupply of opinions claiming that Audi's are OVERPRICED and GENERIC LOOKING.

Now, Given that the same company is steadily gaining market share across the world with vehicles that are supposedly overpriced, is it not logical to conclude that the general viewpoint of the commenters on this site is not representative of the buying public ?

To somebody who can only afford a Chrysler 300c, they will find ways of convincing themselves that an M5 or Panamera or Quattroporte is overpriced, they will say the 300c has 4 wheels, Leathers, Climate Control......... all for $40k what else does a vehicle need to justify $80k+ price tag ?

Ill concede that i should refrain from name calling and in the future ill make an effort. But my point stands.


Joe_LimonJoe_Limon - 11/30/2011 4:25:04 PM
+2 Boost
I'll step in here for a second, I95, this logic doesn't work! For your argument to work the majority of car sales would have to be Audi's. The general buying populace still prefers the other brands. Therefore the buying public is closer to agreeing with the Autospies community then it is disagreeing.

https://lh4.googleusercontent.com/-XEHKy3wDqF8/TYngWVTtaeI/AAAAAAAASAo/dzd62Itd-dE/Luxury+Auto+Market+Share+Chart+USA+February+2011.jpeg

A little over 90% of the luxury market has come to the conclusion that Audi didn't have what they were looking for. Using the Autospies community you'll also see that a little over 90% of the community prefer a different luxury brand.

These are very close matches. Now when most of this community which closely matches the real world buyers says that Audi's are over priced and generic looking. Chances are most buyers think the same.

The only exceptions to this kind of comparison would be luxury cars in a higher class. Those will see a higher appreciation rate online then in market share (unless of course you limit the comparison to cars of a similar value).


asafianowasafianow - 11/30/2011 8:06:09 AM
-1 Boost
I don't think they're too expensive... it's a LUXURY car... if you can't afford it, then you shouldn't be looking at it. BMW and Lexus ruined Luxury cars by making them too attainable... and giving people the false impression that they should be driving a car in that price-range.


LexSucksLexSucks - 11/30/2011 10:42:25 AM
+1 Boost
Yes. That's it. Overpay in order for you to remain exclusive with your automotive purchase.


I95SPEEDINGTICKETSI95SPEEDINGTICKETS - 12/1/2011 7:14:19 AM
+1 Boost
My point exactly.

Every time somebody who actually owns one of these Audis steps up and says he is happy with his purchase, he is shouted down by some wierdo who feels it is their duty to tell them they have overpaid for their Audi.

What makes you more qualified than the vehicle owner to decide that the vehicle is overpriced ?
What makes it any of your business ? if you feel it is overpriced, fine, do not buy one.


LexSucksLexSucks - 12/1/2011 4:19:57 PM
0 Boost
"My point exactly.

Every time somebody who actually owns one of these Audis steps up and says he is happy with his purchase, he is shouted down by some wierdo who feels it is their duty to tell them they have overpaid for their Audi.”

- So no one else is allowed to have an opinion about Audi other than Audi Owners?


“What makes you more qualified than the vehicle owner to decide that the vehicle is overpriced ?”

- Read what I wrote 2 lines above.


“What makes it any of your business ? if you feel it is overpriced, fine, do not buy one.”

- It’s called an opinion, and opinions don’t care about someone’s feelings. It’s overpriced and I won’t buy one. Not everyone has to like what you or the other Audi Owners love. And it’s OK for them to state that opinion. The problem you have with that is that you can’t take a counter opinion. Lighten up and stop trying to stop people from viewing their opinion just because it doesn’t agree with yours.


I95SPEEDINGTICKETSI95SPEEDINGTICKETS - 11/30/2011 3:10:31 PM
-3 Boost
94geo & 1911

The A3 was not cheaper that the outgoing 1-Series.

The New 1-Series is priced slightly higher because it is a new model compared to the 6yr old A3

Corollas are the cheapest vehicles in their class. that does not apply to the A3/A4/A5/A6/A7/A8/Q5/Q7/R8/RS3/RS5/RS6........ so how a company with such a wide range of overpriced vehicles can be gaining market share during a significant global credit crunch, i would love to find out.

Maybe the rest of the world who are purchasing these vehicles are stupid, while the Geniuses who comment on this site know it all.

Or maybe I have a point about people voting with their wallets might just know why they are buying Audi's


94geo94geo - 11/30/2011 3:56:19 PM
+3 Boost
"The A3 was not cheaper that the outgoing 1-Series."

Check BMWUSA.com and Audiusa.com...it’s still the old 1 series and the a3. 1 series starts at $31,050, and the 5 door A3 starts at $27,270.

It was the same on their German, and Uk sites before the new 1 was available.

"so how a company with such a wide range of overpriced vehicles can be gaining market share during a significant global credit crunch, i would love to find out."

BMW, Audi, and Mercedes have all been within 150K units of each other over the past decade. What new model came out that accounts for nearly 100K units a year....the A1! it’s not rocket science. I’m not saying the other models have not improved, but a large contributor is the A1, which is priced below a mini!



chewychewy - 11/30/2011 6:25:45 PM
-2 Boost
Nice try, in 2010 Audi produced 50,000 A1s but also 60,000 A5s and 155,000 Q5s so the "cheap" A1 contributes much less to Audi's overall sales than the more expensive A5 and Q5.


chewychewy - 11/30/2011 6:31:16 PM
-2 Boost
Actually change that to 110,000 A5 models. I am sure 2011 is very similar with the A1 selling fewer units than all but the A7, A8, R8.


94geo94geo - 11/30/2011 10:29:22 PM
+3 Boost
"Since January Audi has sold nearly 31,000 units of the A1, which is primarily sold in Europe. Hopefully that will give Audi a push to bring the A1 to the United States."

http://www.egmcartech.com/2011/04/08/audi-reports-best-first-quarter-in-history/

This article was posted on April 8th.

4*33,000=132,000 a year...but thats not exact so i would say 100K is a fair figure for 2011.

"Nice try, in 2010 Audi produced 50,000 A1s"

Nice try the A1 was not on sale for the entire year of 2010..


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