Is Lexus Finally Turning the Heat Up? Future Design Concept To Debut At Detroit Auto Show

A new direction? Yep ,we have heard that before, and typically it is limited to just a rehash of the same old models with a slightly new refresh. In fact, most of these concepts were never destined to see the light of day. But those were the days when the public happily shelled out the cash for warmed over technology and Lexus was on top of the world.

but now, reeling in the aftermath of a series of natural and man made disasters, Lexus may have decided to break out the big guns and take on the far more aggressive competition head on with an entirely new concept for the Detroit auto Show. Take a look at the purposefully vague release and teaser and let us know what you think.

Is Lexus finally turning the page with a truly new direction?

Press Release:

Lexus will unveil a new concept vehicle at the North American International Auto Show in Detroit on January 9, 2012. Designed by Calty, the company’s design studio in Newport Beach, Calif., the concept showcases the new design direction embraced by Lexus.

BondMI6 - 12/12/2011 1:52:16 PM

+4 Boost

Design cues for the next IS????

Hope so.

Joe_Limon - 12/12/2011 1:52:53 PM

-5 Boost

Is this going to be a re-badge of their new scion by the time it finally hits the market? Hopefully they do more then just wrap the plastic dashes with leather!

Joe_Limon - 12/13/2011 10:39:21 AM

-2 Boost

ooh you have highly calibrated eye balls there Lexsucks, what size are them rims?

Joe_Limon - 12/13/2011 10:39:52 AM

0 Boost

sorry, badgewhore...

LexSucks - 12/13/2011 4:51:37 PM

+1 Boost

How dare you confuse me with him!!!!!!

LexSucks - 12/13/2011 4:51:48 PM

0 Boost

Joe_Limon - 12/12/2011 2:34:41 PM

-1 Boost

So... it's going to be a LFA killer? What's this one going to cost? A full million?

MorePower - 12/13/2011 2:45:14 AM

+1 Boost

Wow, "the LF-A did out perform practically every hi dollar production euro exotics ever made . . ."

Wow!

Joe_Limon - 12/13/2011 10:43:02 AM

-1 Boost

that's strange, isn't that lexus a grand tourer? or are you all of a sudden willing to compare it to vehicles like the murc, f458 and mp4-12c?

LexSucks - 12/13/2011 4:50:18 PM

0 Boost

The LF-A that they set the ring time with wasn't street legal. And I'm willing to bet that the Lambo Aventador will beat it as well as the MP4-16. As much as you would love that this to be true, the LF-A isn't the number one perfomance car. A Porshce 911 Turbo is quicker than the LF-A.

enthusiastx11 - 12/12/2011 3:06:13 PM

-1 Boost

nah...their concepts are always far more exciting than the actual cars. witness the boring new GS with the same engine as the 2006 IS350. woohoo.

JUGNU - 12/12/2011 3:33:06 PM

+2 Boost

Look very promising. Design direction for next IS and SC?

Holydude - 12/13/2011 2:14:20 AM

+2 Boost

Because corporate Japan is by nature conservative, or risk-averse if you like.