Toyota: Too many Prius models may hurt the brand

As the hybrid lineup grows, Toyota Motor Corp. faces a marketing dilemma on how to manage the Prius brand. According to executives, its subline of Prius-badged vehicles would reach the limit when the plug-in version and the Prius C subcompact are launched next spring to join the regular Prius and the Prius V
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Joe_Limon - 12/13/2011 3:56:23 PM

+1 Boost

The individual Prius models will dilute sales and individual accounting of the vehicle may show as a sales drop, but the added flexibility in the range will only server to increase sales. If they were simply rebadging the same vehicle across multiple brands there wouldn't be a net gain.

quizz - 12/13/2011 10:42:48 PM

-1 Boost

Agreed. Toyota going a bit overboard with the number of models without doing enough to distinguish them.

toyfan - 12/14/2011 2:26:32 PM

+1 Boost

If anything, the new commercial is increasing interest!
But the vehicles themselves do have good disparity amongst them and are selling well!