Hyundai Choosing To Entertain Rather Than Inform For Upcoming Superbowl Ads

Hyundai is taking a page from Volkswagen's Super Bowl playbook.

The South Korean automaker wants to "turn the needle a little bit in the direction of more entertainment," John Krafcik, CEO of Hyundai's U.S. unit, said last month while outlining plans for NBC's Feb. 5 broadcast of the Super Bowl. "We'd like a little bit more memorability."

Last year's winners saw big -- and lasting -- market-share gains after buying spots in last season's final game. VW Passat interest surged 7% on Edmunds.com during the week after it aired a spot of a child playing Darth Vader compared with the prior four weeks, according to Edmunds.com, a Santa Monica, Calif.-based website that tracks automotive sales.

 

Agent009 - 12/15/2011 10:45:56 AM

-1 Boost

Doesn't the EPA "test" these vehicles?

MBCLK500 - 12/15/2011 3:19:40 PM

+1 Boost

Since I just purchased a Hyundai and paid an extra $1,300 to extend the bumper-to-bumper warranty to 10 years, I sure hope they can at least last until 2022....

grenouille - 12/16/2011 10:22:00 AM

+2 Boost

You are a perfect example of who Hyundai is aiming at....By the way you'll be better off without the car till 2022, just keep the warranty and use public transport....