Ford, Team Detroit set up exclusive ad agency for Lincoln

Ford Motor Co. hasn’t lost all hope that it will be able to revive its Lincoln brand. In fact, it has formed a "luxury-oriented boutique agency" that would be tasked to handle just Lincoln. This new agency is being established in collaboration with the Team Detroit agency that has previously managed the Ford as
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LACMAN - 12/16/2011 7:50:09 PM

+1 Boost

How about they set up a relevant brand first.