Audi Plans To Step Up Break Neck Pace Of New Models And Development In 2012

Audi AG plans to continue increasing its work force globally in 2012 and will step up its annual pace of spending on new products and technologies to 2.6 billion euros (or about $3.40 billion) over the next five years, the company said in a release today.

The German carmaker previously had planned to spend about $3.03 billion yearly on new investments, but the company has decided instead to sink more money into its global operations as it seeks to scale up internationally.

chewy - 12/28/2011 3:33:17 PM

+1 Boost

Lots of investment there. The press release also confirms the next gen A3 and the electric R8 for 2012. Perhaps one of those will be shown in Detroit?

knowitall1985 - 12/28/2011 4:40:22 PM

-1 Boost

Audi is becoming a great brand. A little better reliability and lower prices and they would be unstopable.

clsboy - 12/28/2011 9:40:34 PM

+3 Boost

I agree but, I would rephrase.... "..A LOT better reliability and a LOT lower prices.... and they would be unstoppable...

IamEvilHomer - 12/29/2011 11:31:07 AM

-1 Boost

reliability is not an issue with Audi but perfection is a good option.

mclaren428 - 12/29/2011 12:12:40 PM

+1 Boost

Audi has become too insipid, they should invest in innovation/character. There cars may produce decent numbers, but do so in the most boring way. Its hard to get excited about anything they produce.