Penny Pinching? GM Approaches Companies To Showcase GM Vehicles In Their Super Bowl Ads

Can General Motors global marketing chief Joel Ewanick triumph over longstanding TV-network safeguards?

GM has reached out to other Super Bowl advertisers about placing its cars in their Super Bowl spots, Ewanick recently confirmed to USA Today. Earlier rumors about the effort had suggested GM was offering a cool $500,000 for the unusual integration.

sold2early - 1/5/2012 8:58:38 PM

+2 Boost

The only companies that would be willing to showcase GM cars in their ads are Hertz and Avis.

LexSucks - 1/6/2012 4:11:05 PM

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Funny how no one is calling GM "Obama Motors" anymore since GM is turning profits.