DETROIT AUTO SHOW: STUD or DUD - Is The 2013 Cadillac ATS The BMW 3-Series Beater You Were Hoping For?

DETROIT AUTO SHOW: STUD or DUD - Is The 2013 Cadillac ATS The BMW 3-Series Beater You Were Hoping For?
The Cadillac ATS has had that mythical talk that a lot of car companies like to put forth, especially in the entry-level premium segment. The conversations usually have a sound off ending with "We'll FINALLY beat the BMW 3-Series," which hasn't seemed to really stick, yet. Then again this is the same marque that stunned the world with the CTS-V, so, anything's possible.

Could this be the first car to do so? You decide.

According to the press release down below, the ATS will be available with three different powertrains: a 2.5-liter four-cylinder producing 200 horsepower, a 2.0-liter turbo churning 270 ponies and a 3.6-liter V6 making 318 horsies.

Now that may not sound enticing but check this out -- the ATS will weigh in at under 3,400 pounds. I am guessing that's when equipped with the base motor, though.

Cadillac is very forward about pushing a driver-oriented vehicle but these studio shots don't seem to speak to that. We'll just have to wait until tomorrow real-life pics shot by our very own 001.

That said, what do you think of these initials shots? Is THIS the car you wanted Cadillac to build to beat the 3-Series AND is it a STUD or a DUD?


Cadillac's press release follows:

Cadillac today introduced the 2013 ATS, an all-new compact luxury sports sedan intended to challenge the world's best premium cars. Developed on an all-new, lightweight vehicle architecture, Cadillac's entry into the world's most significant luxury car segment goes on sale this summer.

The rear-drive ATS brings Cadillac's blend of technologically driven performance, elegance and design to a new audience of spirited drivers. Its sophisticated driving experience is enhanced with Cadillac CUE, a comprehensive, in-vehicle user experience that merges intuitive design with industry-first controls and commands for information and media data.

"Designed with quick, nimble and fun-to-drive dynamics, ATS expands Cadillac's portfolio into a crucial global segment," said Don Butler, vice president of marketing for Cadillac. "For a new group of luxury consumers, this is a car that will fit their lifestyle and challenge the segment's status quo."

The Cadillac ATS is a new expression of Cadillac's Art & Science execution philosophy, built on a foundation of driving dynamics and mass efficiency. It is the most agile and lightweight Cadillac, with one of the lowest curb weights in the segment – less than 3,400 pounds (1,542 kg).

Germany's famed Nürburgring served as one of the key testing grounds, along with additional roads, racetracks and laboratories around the globe, ATS engineers balanced performance with Cadillac's trademark refinement. Contributing components and features include:

• Nearly 50/50 weight balance
• Cadillac's first five-link independent rear suspension using lightweight, high-strength steel and efficient straight link designs
• A multi-link double-pivot MacPherson-strut front suspension with direct-acting stabilizer bar
• Driver-adjustable FE3 sport suspension with Magnetic Ride Control real-time damping
• Underbody aerodynamic shields
• Premium (belt driven) electric variable-effort steering gear from ZF Steering Systems
• Four-channel ABS with available Brembo performance brakes
• Available all-wheel drive

"More than just another new entry, the ATS aims to change the status quo of the European-dominated segment," said Butler. "That is why our approach in all elements of its development is so extensive and focused."

A broad lineup of engines – including two four-cylinders and a V-6 for North America – delivers strong power to the ATS and capitalizes on the car's lightweight structure to complement its performance with efficiency. The optional engines include an all-new 2.0L turbocharged four-cylinder rated at 270 horsepower (201 kW) and Cadillac's award-winning 3.6L V-6, estimated at 318 horsepower (237 kW).

At 135hp/L, the new 2.0T is one of the most power-dense engines in the industry, topping engines from European competitors. ATS will offer both manual and automatic transmission options, along with rear-wheel and all-wheel-drive configurations.

The ATS will deliver peak highway fuel economy of more than 30 mpg.

A spirit of lightness and balance
Making the ATS one of the segment's lightest cars was a fundamental criterion for and the guiding principle during its development, but it was done in a nuanced manner that ensures a refined driving experience.

"Low weight gives the ATS a more nimble and controllable feel, while also optimizing the performance and efficiency of the powertrains," said David Masch, ATS chief engineer. "But we were careful to manage the weight while maintaining Cadillac's signature levels of refinement."

Optimizing the ATS's mass was the result of a four-pronged philosophy that included strict adherence to original architectural goals, measured load management throughout the vehicle, benchmarking components to see if lighter solutions were available and an overall culture that "weighed" the mass of every component in the car against all aspects of its development.

An aluminum hood, magnesium engine mount brackets and even lightweight, natural-fiber door trim panels contribute to the ATS's low overall mass – and reflect the systematic approach of evaluating every gram that went into the car. But some weight was deemed not only beneficial, but essential to the ATS's driving experience. An example is the cast iron differential: Engineers found they could improve fuel economy with a cast iron differential rather than a lighter aluminum version.

And while the rear suspension is mostly steel, the focus on load management and straight links enabled significant weight savings without using alternate materials. This helps offset the weight of the engine and transmission at the front of the vehicle, helping the ATS deliver its near-perfect 50/50 weight balance, while also contributing to lower noise and vibration. A similar approach was taken on the wheels, where extra structural aluminum was strategically added to further reduce vibration.

"We approached development by counting all the grams in the ATS," said Masch. "We minimized them where we could and put them to the best use where they were needed."

Tailored design weaves in signature style and refinement
The 2013 Cadillac ATS interprets Cadillac's Art & Science design language in a new proportion, tailoring the signature styling and refinement cues for the most compact Cadillac while upholding – and advancing – the exemplary attention to detail and technological elements for which the brand is known.

A long, 109.3-inch (2,775 mm) wheelbase and wide front/rear tracks are the cornerstones of the ATS's firmly planted stance, which is enhanced by short overhangs and taut sheet metal that appears to wrap tightly around the tires. Seventeen-inch wheels are standard and 18-inch wheels are available.

Bold vertical lighting elements – including new LED front signature lighting detail – as well as illuminating door handles and active grille shutters lend technologically advanced style and function to the ATS. The grille shutters close at certain highway speeds to reduce aerodynamic drag and enhance fuel economy.

A driver-focused interior with integrated technology and crafted materials complements the exterior elements and supports the ATS's driving experience. Everything from the placement of the pedals to the position of the shifter is designed for effortless and intuitive performance driving. Available performance seats have power-adjustable bolsters to optimize lateral support during high-load cornering.

Contributing to the interior's intuitive feel is an instrument panel that wraps into the doors and a center stack in the mid-instrument panel that flows into the center console. LED lighting for the bold gauge cluster enables clear, at-a-glance viewing in all lighting conditions, while ambient lighting accents functional elements of the console and doors.

Real wood, plated metal plating and carbon fiber trim and Cadillac's cut-and-sew cut-and-sew instrument panel, console and doors enhance the emotional connection to the ATS. Choices of many interior color themes, each with unique accent trim material, cover a wide range of flavors – from light, open and warm to black and serious, to bold, technical and sporty.

CUE and ATS technologies
The ATS is offered with Cadillac CUE, a comprehensive, in-vehicle experience that merges intuitive design with auto industry-first controls and commands for information and entertainment data. It is designed to be unique for each consumer, from the "simple user" to the fully connected "super user."

CUE, which stands for Cadillac User Experience, pairs entertainment and information data from up to 10 Bluetooth-enabled mobile devices, USBs, SD cards and MP3 players with a vehicle infotainment system that reduces complexity through customized information, voice commands and fewer buttons and larger icons. For example, most of today's luxury cars have around 20 buttons controlling the radio and entertainment functions. CUE has only four.

The heart of CUE is the eight-inch LCD multi-touch sensitive screen, seamlessly integrated into the top of the central instrument panel and a motorized fully capacitive faceplate at the bottom concealing a 1.8L storage area. The vibrant LCD screen displays CUE's home page, which resembles a smart phone's screen by using large, easy-to-target icons to execute commands. Capacitive technology refers to using electrodes to sense the conductive properties of objects, such as a finger.

In addition to CUE, the ATS is offered with other technologies, including:
• Bluetooth phone connectivity with voice recognition
• USB, auxiliary and SD memory card ports
• SiriusXM Satellite Radio with three-month trial subscription
• Keyless access and keyless push-button start
• Reconfigurable 5.7-inch instrument panel cluster display
• Full-color reconfigurable heads-up display.

The ATS is offered as a well-equipped standard model and in Luxury, Performance and Premium Collections. A Bose® Cabin Surround audio system is offered on the standard model, as well as Luxury and Performance Collections. It is standard with the Premium Collection. A navigation system is also available with Luxury and Performance Collections and standard with the Premium Collection.

'Control and alert' safety strategy
Safety in the ATS is based on Cadillac's "control and alert" strategy that employs advanced technologies – including radar, cameras and ultrasonic sensors – to help prevent crashes.

The safety features bolster driver vision and awareness of road hazards, and intervenes to help the driver avert potential crashes. In some cases, Cadillac's advanced crash-avoidance systems will act without the driver, such as automatic braking, which will activate based on information indicating potential hazards.

Among the most sophisticated of the features is Front and Rear Automatic Brakes. This relies on short-range radar technology and ultrasonic sensors to help the driver prevent front and rear low-speed collisions via a progression of alerts that extend to complete braking, if necessary.

Optional advanced safety features include:

• Full Speed Range Adaptive Cruise Control
• Intelligent Brake Assist
• Forward Collision Alert
• Brake Pre-Fill Automatic Collision Preparation
• Lane Departure Warning
• Side Blind Zone Alert
• Rear Vision Camera With Dynamic Guidelines
• Adaptive Forward Lighting
• Hill Hold/Start Assist (Standard, manual transmission)

The advanced technology safety features complement the ATS's roster of other safety features, including eight standard air bags (10 with optional features), safety belt pretensioners and load limiters, StabiliTrak electronic stability control system with traction control and four-wheel disc brakes with four-channel ABS.

ATS also features OnStar standard for one year. It can use GPS and cellular phone technology to automatically call for help in the event of a crash. OnStar service also includes myCadillac and OnStar myLink mobile apps, which offer vehicle information, controls and OnStar services via the customer's iPhone or Android smart phone.

2013 CADILLAC ATS PRELIMINARY SPECIFICATIONS

Overview
Model: Cadillac ATS Sedan
Body style / driveline: 4-door luxury sport luxury sedan, RWD/AWD
Construction: Unitized welded steel body with direct-mounted front cradle and rubber-isolated, multi-link independent rear suspension
EPA vehicle class: small car
Manufacturing location: Lansing Grand River Assembly, Lansing, Mich.

Engines
2.0L Turbo DI VVT 2.5L I-4 DI VVT 3.6L V-6 DI VVT
Displacement (cu in / cc): 122 / 1998 150 / 2457 217 / 3564
Bore & stroke (in / mm): 3.39 x 3.39 / 86 x 86 3.46 x 3.97 / 88 x 101 3.7 x 3.37 / 94 x 85.6
Block material: cast aluminum cast aluminum cast aluminum
Cylinder head material: cast aluminum cast aluminum cast aluminum
Valvetrain: DOHC, four-valves per cylinder, continuously variable valve timing DOHC, four valves per cylinder, continuously variable valve timing DOHC, four valves per cylinder, continuously variable valve timing
Fuel delivery: direct high-pressure fuel injection direct high-pressure fuel injection direct high-pressure fuel injection
Compression ratio: 9.2:1 11.4:1 11.5:1
Horsepower (hp / kW @ rpm): 270 / 201 @ 5300 (est) 200 / 149 @ 6200 (est) 318 / 237 @ 6800 (est - gas)
Torque (lb-ft / Nm @ rpm): 260 / 353 @ 2400 (est) 188 / 255 @ 4500 (est) 267 / 362 @ 4900 (est - gas)
Recommended fuel: premium recommended but not required regular unleaded regular unleaded or E85
Maximum engine speed (rpm): 6350 7000 7200
Estimated fuel economy: TBD TBD TBD

Transmissions
Tremec M3L TR3160 Hydra-Matic 6L45
Type: fully synchronized six-speed manual with single overdrive six-speed, electronically controlled, automatic overdrive with torque converter clutch
Gear ratios (:1):
First: 4.12 4.06
Second: 2.62 2.37
Third: 1.81 1.55
Fourth: 1.30 1.16
Fifth: 1.00 0.85
Sixth: 0.80 0.67
Reverse: 3.75 3.20
Final drive ratio: 3.27 3.27 (2.5L, 3.6L)
3.45 (2.0T)

Chassis / Suspension
Configuration: rear-wheel drive
Differential: open (FE2 suspension); mechanical limited-slip (FE3 suspension)
Front: MacPherson-type with dual lower ball joints and direct-acting stabilizer bar; Magnetic Ride Control (FE3)
Rear: independent five-link with monotube shock absorbers; Magnetic Ride Control (FE3)
Steering type: ZF rack-mounted electric, power-assisted and variable assist
Steering ratio: FE2: 16.8:1
FE3: 15.3:1
Steering turns, lock-to-lock: FE2: 3.16
FE3: 2.86
Turn circle (ft / m): FE2 RWD: 36.38 / 11.09
FE3 RWD: 35.99 / 10.97
FE2 AWD: 38.05 / 11.60
Chassis control: four-channel StabiliTrak w/ brake assist and traction control

Wheels and Tires
Wheel size and type: 17x8-inch aluminum (painted)
17x8-inch aluminum (polished)
18x8-inch aluminum (machined-face)
18x8-inch aluminum (polished)
Tire size: P225/45R17 90H all-season
P225/45R17 90V run-flat all-season
225/40R18 92V run-flat all-season
225/40R18 88W / 255/35R18 90W run-flat summer-only
225/35ZR19 88Y / 255/30ZR19 91Y run-flat all-season (LPO)

Brakes
Type: four-wheel disc with sliding calipers on base; four-channel ABS/TCS w/ DRP; Brembo brakes with fixed calipers on Luxury, Performance and Premium collections
Rotor type and thickness (in / mm): Standard front: 11.8 x 1.02 (300 x 26) vented, with Ferritic Nitro Carbunized process for corrosion resistance
Standard rear: 12.4 x 0.90 (315 x 23) vented, with Ferritic Nitro Carbunized process for corrosion resistance
Uplevel front: 12.6 x 1.18 (321 x 30) vented, with Ferritic Nitro Carbunized process for corrosion resistance
Uplevel rear: 12.4 x 0.90 (315 x 23) vented, with Ferritic Nitro Carbunized process for corrosion resistance

Dimensions

Exterior
Wheelbase (in / mm): 109.3 / 2775
Length (in / mm): 182.8 / 4643
Height (in / mm): 55.9 / 1421
Width (in / mm): 71.1 / 1805
Track (in / mm): front: 59.5 / 1512
rear: 60.9 / 1548
Curb weight (lb / kg): less than 3,400 / 1,542 (approx.)
Weight distribution (% front / rear): 51 / 49

Interior
Legroom (in / mm): front: 42.5 / 1079
rear: 33.5 / 851
Headroom (in / mm): front: 38.6 / 980
rear: 36.8 / 935
Shoulder room (in / mm): front: 55.2 / 1345
rear: 53.9 / 1370
Hip room (in / mm): front: 53.0 / 1345
rear: 52.3 / 1328

Capacities
Seating capacity (front / rear): 2 / 3
EPA passenger volume (cu ft / L): 90.9 / 2573
EPA trunk volume (cu ft / L): 10.2 / 290
Trailer towing maximum (lb / kg): 1000 / 454 (3.6L)
Fuel tank (gal / L): 16 / 60.5
Engine oil (qt / L): TBD
Cooling system (qt / L): 8.1 / 7.7 (2.0T)
7.1 / 6.7 (2.5L)
11 / 10.4 (3.6L)

*SAE certified.

Note: Information shown is current at time of publication.



Stay tuned to AutoSpies, tomorrow kicks off the first press day!

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IhavearedS2000IhavearedS2000 - 1/8/2012 8:55:35 PM
+4 Boost
stud


MarathonBobMarathonBob - 1/8/2012 9:04:07 PM
+2 Boost
Looks great, but it has the dreaded run flats which crosses it off my list of possibilities. 4 flat tires in 1 year in a BMW 3 series with run flats and having been stranded 3 of the 4 times - I work 300 miles from home, has convinced me that run flats are only practical for people who drive short distances only. And I'm no anomaly if you read BMW reviews in the car mags.


Agent00RAgent00R - 1/8/2012 9:49:35 PM
+2 Boost
@Marathon

I understand how BAD they can be, one of the reasons why I had an AWFUL time in my MINI Cooper Countryman press loan; however, tires CAN be changed.


280SE280SE - 1/8/2012 9:29:05 PM
0 Boost
Headlights and taillights are original. The shape looks nice, but that is because it looks a lot like a Mercedes.


Agent00RAgent00R - 1/8/2012 9:56:22 PM
0 Boost
FYI:

This car looks just about dead-on from when I first saw the coupe at a press event in Aug. 2009.

Just wish the interior was a more forward-thinking move. Really interested in how CUE's functionality is in person...


MonopolyMonopoly - 1/8/2012 11:29:22 PM
+5 Boost
@Agent00R

Your irrational prejudice is shining through once more! The ATS interior is now the cream of the crop amongst it's competition and the appearance is 100 times better than the bland, crappy interior of Autospies beloved favorite, the BMW 3 series which looks like it should be inside a Hyundai or Toyota sub-compact instead of a entry level premium sports/luxury sedan.


Agent00RAgent00R - 1/9/2012 1:06:27 AM
+1 Boost
@Monopoly

Scroll down to see the comment I just made.

While I appreciate Cadillac's conservative move here, I would have liked to see something a bit more edgy on the interior. The CUE system seems to be a good unit but it should have been packaged differently in my eyes. I disagree that this new ATS interior is the class leader but hey, different strokes for different folks...

And no, I am not a HUGE fan of the all-new 3-Series, specifically the interior. That's 001's department.


MarathonBobMarathonBob - 1/8/2012 10:11:08 PM
+2 Boost
@AgentOOR, good point on changing the tires to normal high performance tires, but if there's no wheelwell for the spare, then most of your trunk is taken up by the spare tire.


Agent00RAgent00R - 1/8/2012 10:59:41 PM
0 Boost
Understood but I am operating under the assumption that the engineers left room for a donut in the trunk. It's the kinda car that is a daily. The reality is although it's a driver-oriented car it is certainly not an uber high-performance vehicle like say a V, M or AMG, etc. etc.


pmrmdpmrmd - 1/8/2012 10:12:47 PM
+2 Boost
Stud. Interior looks great.


MonopolyMonopoly - 1/8/2012 10:55:30 PM
+2 Boost
Game changer!


TauronB2GTauronB2G - 1/8/2012 11:10:50 PM
+2 Boost
Looks very nice. My issue with this and the other cars in this category is the 4 cylinder entry level power plants. I'm sorry but I cannot see spending $35000+ on a 4 cylinder car. I just will not do it. Yes I do understand about fuel savings and entry level models I just won't be the one to buy one of those cars!
T


Agent00RAgent00R - 1/8/2012 11:22:31 PM
+1 Boost
Spot on point. However, no one really balked about the A4 2.0t or TT.

Hell, people snapped 'em up left and right.

And as we've seen with the new 328i, four cylinders can be quite advanced.

The question really is: How advanced is this new four-cylinder motor?


Agent00RAgent00R - 1/9/2012 1:08:46 AM
+1 Boost
@Badge

You are off by a mile.

Audi MAY have been considered a second-tier luxury brand back in the 90s but NOW Audi is the hot brand.

It has continuously knocked it out of the park one after another, after another...


Joe_LimonJoe_Limon - 1/9/2012 2:12:14 AM
+1 Boost
Would this ats be knocking one out of the park if it were based on the malibu? a'la a4?


TauronB2GTauronB2G - 1/9/2012 8:34:20 AM
+4 Boost
I wouldn't spend that money on an A4 or tt either, not to mention a G25, a C250 or a 328.


MonopolyMonopoly - 1/9/2012 12:02:35 AM
+2 Boost
@senorgato

If you seriously think the ATS is a dud, your either legally blind or have a cataract problem. Also, there is nothing wrong with Cadillac designing the ATS with styling elements which follow the CTS pedigree, as BMW and Audi continues this trend with the majority of their models year, after year (after year) yet the peanut gallery of narrow-minded stans never seem to complain or mention this fact when it comes to the German marques.


Joe_LimonJoe_Limon - 1/9/2012 12:22:48 AM
+2 Boost
Impressive! From earlier articles I thought it was supposed to pass the 2 ton mark.


Agent00RAgent00R - 1/9/2012 1:02:31 AM
+2 Boost
I disagree. Great design.

The ATS' exterior looks WAY more luxurious than the all-new BMW 3-Series from an exterior perspective and even from an interior view, because the 3'er has an interior that's trying WAY too hard with all those different texures, colors and peculiar lines going on.

The ATS is definitely more conservative and predictable but in my eyes, it's all a good thing for their target audience.


FromThePassengerSeatFromThePassengerSeat - 1/9/2012 12:53:01 AM
+1 Boost
I like the supposed low weight and the interior. However, the rear is indistinguishable from that of a CTS or STS or DTS and the rest of the car doesn't look enough like a Cadillac (i.e. it's too soft and not razor-sharp and edgy like the CTS).


stonestone - 1/9/2012 1:32:58 AM
+2 Boost
stud! but don't call me until they shove a V8 in that little sucker..lol


Agent00RAgent00R - 1/9/2012 1:38:49 AM
+1 Boost
Word is the V won't have an 8.

Expect to see a bi-turbo or a supercharger...


LACMANLACMAN - 1/10/2012 12:46:53 PM
+1 Boost
I'm actually hoping for an Audi S/RS appoach.

Two different flavors of the V series. I know I'm hoping for too much as they already disappointed a lot of folks by not offering a manual on the 3.6. In my head, Cadillac will offer a 3.6TT AND a V8 V-series. Like I said, think Audi S/RS.

Hey, I can dream, can't I? :)


85bmw745i85bmw745i - 1/9/2012 1:44:05 AM
+2 Boost
They should turbocharge the 3.6l to make an ATS-v problem is going to be the same as the regal, the 270hp 4 cylinder will probably take 7 seconds 0-60, I give the V6 somewhere in the 6 second range, as 0-60 takes 7 seconds in the CTS. I think the base engine will probably make it in the low 8-high 7 mark, while BMW's 240hp 4 cylinder gets 0-60 in under 6 seconds. Lets hope they got the weight down. I dee the BMWs 328i 4 cylinder being faster than the top engine. Kudos to the interior. Love the different color leather combinations. Cadillac now has two worthy European competitors.


Yonder7Yonder7 - 1/9/2012 8:40:17 AM
+2 Boost
stud....


knowitall1985knowitall1985 - 1/9/2012 10:22:19 AM
+1 Boost
Good effort for GM. It looks too much like the CTS though. I still think they will have a hard time getting younger buyers into a Cadillac.


Need4SpeedNeed4Speed - 1/9/2012 11:23:37 AM
+2 Boost
Damn...Cadillac is making it harder to rationalize buying German. I'm not sold yet...but I'm willing to watch & listen.


BondMI6BondMI6 - 1/9/2012 12:38:26 PM
+1 Boost
Stud.........this WILL steal sales from Bimmer/Merc.


pepito66pepito66 - 1/9/2012 12:39:47 PM
+1 Boost
Exteriors nothing special the same Cadillac with small size, interiors is fine but not special for me. The reality is that this 3 series copy could be fine will see. BMW power is huge the real probe is that also Cadillac a comfort and luxury brand make sport cars and also make an American version of the 3 series this is the real point. Every brand want theirs 3 series why.....??????


pepito66pepito66 - 1/9/2012 12:39:51 PM
+1 Boost
Exteriors nothing special the same Cadillac with small size, interiors is fine but not special for me. The reality is that this 3 series copy could be fine will see. BMW power is huge the real probe is that also Cadillac a comfort and luxury brand make sport cars and also make an American version of the 3 series this is the real point. Every brand want theirs 3 series why.....??????


skytopskytop - 1/11/2012 10:13:42 AM
0 Boost
Caddy looks like a Mercedes? It is time for you to have your glasses checked.
The headlights were stolen from Nissan Maxima. The now insipid Caddy design is long in the tooth and essentially the same since 2006. (yawn!)


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