DETROIT AUTO SHOW: Accord Coupe Concept, Has Honda Turned Into HonDUD?

DETROIT AUTO SHOW: Accord Coupe Concept, Has Honda Turned Into HonDUD?
Honda unveiled the dynamic Accord Coupe Concept today at the North American International Auto Show, providing the first official glimpse of the athletic styling direction, as well as revealing a host of new technologies for the all-new, ninth-generation 2013 model, set to go on-sale this fall.

The 2013 Accord will feature three all-new powertrains, including the first U.S. application of both a 2.4-liter direct-injected engine and two-motor plug-in hybrid system from Honda's suite of next-generation Earth DreamsTM powertrain technologies. In addition, the V-6 Accord will be the first Honda sedan to feature a new 6-speed automatic transmission. Both the Accord Sedan and the Accord Coupe models are expected to achieve class-leading fuel economy ratings and will be available with a number of innovative new safety and technological features.

"Marking the 30th anniversary of U.S. production, this new ninth-generation Accord will raise the bar again through a tour de force of new Honda powertrain and safety technologies, geared to ensure that Honda and the Accord continue to lead in fuel economy, safety and fun-to-drive performance," said John Mendel, executive vice president of sales for American Honda.

Design and Packaging

The Accord Coupe Concept features an athletic styling direction for Honda's best-selling model. The front bumper's dynamic lines are highlighted by a revised four-sided honeycomb grille and deeply set multi-reflector headlights. Lower fog-light spoilers are accented by crystallized chrome inlays.



The Accord Coupe Concept's 20-inch, machine-finished, 5-spoke wheels contribute to its solid stance. The rear taillights aggressively sweep into the body, while a trunk -lid spoiler and large exhaust finishers integrated into the bumper underscore the Accord Coupe Concept's muscular exterior.



While the Accord Coupe will remain similarly sized, the Accord Sedan will feature a more compact exterior footprint, adding to its sportier appearance. A shortened length and reduced weight will also give the 2013 Accord Sedan more responsive handling and improved driving dynamics. Both the 2013 Accord Sedan and Accord Coupe will retain the current model's generous cabin space.

Advanced and Efficient Powertrains

The Accord will offer three all-new powertrains for the 2013 model year. The Accord Sedan and Accord Coupe will be the first models in the U.S. to receive the new Earth Dreams 2.4-liter, 16-valve DOHC i-VTEC® four-cylinder engine featuring direct- injection (DI). The engine will be paired to a 6-speed manual transmission or a new Continuously Variable Transmission (CVT), which utilizes an innovative cooperative control system for excellent acceleration and responsive shifting. The all-new 2.4-liter DI engine generates significant performance improvements compared to the 2.4-liter 4-cylinder engine it replaces, producing more than 181 horsepower and 177 lb-ft of torque. In addition to an overall improvement in fuel economy compared to the 2012 model, the new four-cylinder-equipped 2013 Accord models are targeted to deliver class-leading fuel economy.



 

The 2013 Accord Sedan and Accord Coupe will also be offered with a re-engineered 3.5-liter, 24-valve, SOHC, i-VTEC V-6 engine, paired to a new 6-speed automatic transmission or an available 6-speed manual transmission. The new V-6 engine generates an increase in horsepower and torque over the current model. The 2013 Accord Sedan and Accord Coupe models equipped with the 6-speed automatic transmission will utilize Honda Variable Cylinder Management TM (VCMTM) technology and are targeted to achieve class-leading fuel economy1 along with an overall improvement in fuel economy compared to the outgoing model.



 

The 2013 Accord lineup will also feature the first application of a new two-motor plug-in hybrid system to the Accord Sedan. The Honda two-motor hybrid system moves continuously through three modes - all-electric, gasoline-electric and direct-drive - to maximize driving efficiency and fuel economy.

In all-electric mode, the 2013 Accord Plug-In Hybrid will use a 6 kilowatt-hour lithium-ion battery and a powerful 120 kW electric motor to achieve an all-electric range of approximately 10-15 miles in city driving scenarios and a top speed of 62 mph. Fully recharging the battery will take less than four hours using a 120-volt, outlet and less than 1.5 hours using a 240-volt charger.

In the gasoline-electric hybrid mode, the Accord is powered by its fuel-efficient 2.0-liter, i-VTEC inline four-cylinder, Atkinson cycle engine, paired with an electric Continuously Variable Transmission (E-CVT). For more efficient high-speed cruising, the Accord Plug-In Hybrid can engage in a direct-drive mode, in which only the engine drives the front wheels. The Accord Plug-In Hybrid launch next winter.

All 2013 Accord models will incorporate the Honda ECO AssistTM system, an innovative technology that can enhance efficient vehicle operation at the touch of a button, while also providing visual feedback to the driver to promote and confirm a more efficient driving style.

Safety and Technological Innovations

The 2013 Accord will introduce numerous new features for enhanced driver safety, visibility and security. The new Accord will be available with Honda's first application of Lane Departure Warning (LDW) and Forward Collision Warning (FCW) technology. Both systems use a camera mounted behind the windshield to alert drivers if the car is moving out of its lane or to warn drivers of a potential collision in front of them.

The 2013 Accord is targeted to earn top scores in both the federal government's New Car Assessment Program (NCAP) and the Insurance Institute for Highway Safety2 (IIHS) vehicle evaluations.

Additionally, the Accord will be equipped with several new technologies to help improve the driver's visibility around the vehicle. The Accord will be the first model to receive the Honda-exclusive LaneWatchTM blind-spot display, which uses a camera system mounted on the passenger mirror for an enhanced view of the passenger-side roadway. The Accord will also receive a rearview back-up camera and an Expanded View Driver's Mirror as standard equipment.

The Accord has always been an exceptional value and the 2013 model will offer more standard equipment compared to the current model, including new advanced technology features. High-tech features that will be found on all 2013 Accord models include Bluetooth®3 HandsFreeLink® phone interface, a full-color intelligent Multi-Information Display (i-MID) and an SMS text messaging function, which can read received texts from compatible cell phones aloud over the audio system. Another standard feature and first for the Accord is the introduction of a Pandora® Internet Radio interface4, compatible with the Apple® iPhone®, which works with the vehicle's audio controls and i-MID.

Sales, Accolades and Manufacturing History

The Honda Accord, currently in its eighth generation, is one of Honda's best-selling vehicles worldwide and remains one of the top-selling automobiles in the U.S. The Accord was launched in 1976 with subsequent major re-designs in 1982, 1986, 1990, 1994, 1998, 2003 and 2008. More than 11 million Accords have been sold in the U.S. since 1976.

Since its introduction nearly 36 years ago, the Accord has been honored for its quality, reliability and superior drivability. Car and Driver magazine has awarded the Honda Accord its prestigious and highly competitive annual '10Best Cars' award a record 26 times. No other vehicle in the award's history has been honored as frequently as the Accord. The Accord was also recognized for the highest initial quality in the mid-size sedan segment in the 2011 J.D. Power Initial Quality Survey.

 


PlanBPlanB - 1/10/2012 2:05:45 PM
+1 Boost
So they cleaned up the front grille and it got new tail lights. Looks like most of the changes will come in the powertrain. If these were the only changes for the coupe then the sedan probably won't change much either.


uhn2000uhn2000 - 1/10/2012 1:51:53 PM
-3 Boost
If it wasn't for the H logo this would look like a modded 90s Kia. OMG! Disaster!


LACMANLACMAN - 1/10/2012 2:38:47 PM
+5 Boost
If Honda applied the coupes styling to the sedan (even as a sport trim level) it would fly off the lots.



irishmikeirishmike - 1/10/2012 3:31:05 PM
+6 Boost
Encouraging. New version will be smaller, more powerful, more economical, and it looks better. I could do without the exhaust "finishers" and the goofy chrome around the fogs.



SpectatorSpectator - 1/10/2012 4:39:30 PM
-2 Boost
Seeing how this board is trending I will probably be deboosted (which is funny considereing how many BMW-a-philes there are here) but quite honestly Honda has failed miserably with this design.

While the technology may be cool, Asthetics are critical. Honda is no Subaru which pulled off "Ugly cool" quite well. Its Honda. Creater of the CRX, Prelude. That Honda. Where one of its cars was compared to a Ferrari (NSX). That Honda. So design should be one of the most critical things you SPEND TIME ON!

Yet here we see an amalgamation of design philosophies that apparently were slammed together during a boardroom meeting one Tuesday afternoon. Swoopy side lines like Hyundai did with the Tiburon. Big Sharp openings like you see on a Caddy. And finally a headlight that could have been pulled from the 1990's. And don't get me started on the rear end. I havent seen a screw up that bad since Bangle first took over BMW design. (did they just give up on the rear valance and say..."hmmm lets just use the front valance, no one will notice")

All in all I was expecting far more with Honda's design. I wanted to see the time and effort, the talking to the community to get input and the feedback that Toyota and Subaru did when it put together the BRZ/FR-S.

Not this. Never this.

Figure out what you want your design philosophy to be Honda. And do it soon. Those of us who loved Hondas in the 90's wont put up with the garbage for much longer.


MBCLK500MBCLK500 - 1/10/2012 5:30:29 PM
-2 Boost
Part Crosstour, part Genesis coupe.


MorePowerMorePower - 1/10/2012 6:05:26 PM
+1 Boost
The overall design is good, it's just the view from the rear that leaves a bad impression. There is too much CrossTour in the rear design. Honda needs to rework the entire rear fascia and tone down the chrome. It's not 1978.


SteveSteve - 1/10/2012 9:52:28 PM
-1 Boost
Wow. Honda has lost their styling direction is a big way.


bmwcsbmwcs - 1/11/2012 8:15:30 AM
+3 Boost
I think the production version will look good. Obviously the decorative chrome intakes will not make production. The side profile looks very sculpted and nice for a Honda. well done.


mini22mini22 - 1/11/2012 1:29:10 PM
+1 Boost
There is nothing wrong with the current Accord Coupe. It's a big coupe but handles reasonably well and has decent pickup and refinement.The new concept I'm sure will be similar. It maybe about an inch or so shorter, it has a few more scoops on the side,the head lights,grill, and the tail lamps are updated to new shapes. However the greenhouse and overall shape look the same as the current coupe. If Honda had said it was doing a midcycle refresh this is clearly understandable and acceptable. It's always good to improve the breed. Porsche has been doing this for yrs. However when Honda says it's a brand new model you have to question their assertion here.If it has totally redesigned front and rear suspension, different tracks, different wheelbase,different brand new interior etc. perhaps you can make a case for it as a new car in the same way the 2013 Porsche Carrera is a new car. But if Honda simply made the body an inch shorter on the same wheelbase, used the same suspension, and similar interior then they are pulling a fast one. Critics have slammed the Civic for looking too similar to the previous model. I think that unless Honda can show clearly that this is a new car it will receive the same critisizm.Honda claims the sedan is shorter and lighter. Let's hope it looks significantly different then the coupe and current sedan. If not then Honda may have a sales problem.There is simply too much competition out there. Hyundai has updated the Genesis Coupe and they do not claim it is a brand new car. Yet it's updates are similar to the Accord Coupe.This may not bode too well for Honda in regard to it's main bread and butter models.


yuichiyuichi - 3/28/2012 2:32:23 AM
+1 Boost
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