Who Should Be Worried? Hyundai Focuses On Becoming A Major Global Player

Hyundai's U.S. boss says the brand is changing from a "value" brand into a "valuable" brand.

John Krafcik, CEO of Hyundai Motor America, said the brand is quickly shedding its roots as a purveyor of new cars for used-car prices and becoming a major player in the global industry.

For example, consumers were willing to pay 96 percent of a Hyundai vehicle's sticker price in 2011, compared to 86 percent in 2009, Krafcik said.

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85bmw745i - 1/12/2012 8:12:48 PM

-1 Boost

My guess would be Acura, Infinity and Buick. Maybe the Lexus ES. I don't see it stealing sales from the others unless they buyers are first time luxury car buyers. BMW drivers are very unlikely to switch, because despite the grand effort, it doesn't have their Teutonic sporty feel and solid like a bank vault feel or Mercedes. I would guess most sales would be from potential first time BMW, Mercedes, Audi, Lexus, and Infinity customers who are first time new luxury car buyers of whom the value will appeal to. I think alot of Acura buyers will cross shop because they offer two rear wheel drive luxury cars with a better price. the RWD and price will appeal to enthusiasts that can't afford a new BMW, Mercedes ETC of the same size.

MorePower - 1/13/2012 6:39:55 AM

+2 Boost

Toyota, Honda and Ford's European brands are the companies worried about an increased Hyundai global presence.

dlin - 1/13/2012 10:44:16 AM

+1 Boost

TATA.... XD