Hyundai plans 'modern premium' image campaign

Hyundai will be changing the definition of luxury as it aims to carve out a name for itself as "modern premium." The terminology is Hyundai-speak for the philosophy that will steer a marketing campaign created to produce an emotional bind between the brand and the buyers. This campaign will be launched in full throttle in March.
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quizz - 1/17/2012 10:41:22 PM

0 Boost

If it performs and looks good, people will buy.

LexSucks - 1/18/2012 10:57:43 AM

+1 Boost

"Sadly, Hyundai have neither of those. Good looks, nor good performance"

- Just like Toyota.

LexSucks - 1/18/2012 12:51:52 PM

+3 Boost

"Sadly, Hyundai have neither of those. Good looks, nor good performance."

WarMachineMK - 1/19/2012 11:06:16 PM

+1 Boost

@angryfourinchpeeter

Haters gonna hate. Seriously. The Toyota fanboys' heads are still stuck in 1991 when Hyundai's quality was worse than just questionable. Until recently, Toyota and others lost significant market share to Hyundai as a result of bland styling and low quality. Now they're JUST starting to get back to the basics.

Your hate only validates Hyundai's success. Otherwise, you wouldn't be having to bash on them.

LexSucks - 1/18/2012 11:01:48 AM

0 Boost

But the big gaping grills that Lexus showed in the other thread are stunning?

LexSucks - 1/19/2012 11:46:36 AM

+1 Boost

Hypocrital much? They are both hideous. It’s just that no matter what Lexus puts out you will pretend to love it because you are a blind fanboy.

Agent63 - 1/19/2012 8:36:56 AM

+1 Boost

After sitting and riding in both Genesis variants and having seen all the new Hyundais out and around town I must say theyre designs are much more modern and stylish compared to Hondas, Toyotas, and Acuras. Dare I say even Infiniti as well?

I know it's hard to admit that Hyundai is doing something good because we all love to hate on them but they have made strides in the industry and the Genesis and Equus line up actually quite well built in terms of quality, finish and design.

You can have your German, Japanese or Domestic pride and loyalty to your company but Hyundai isn't going anywhere. We just have to accept it.