Toyota, BMW, And Mercedes Rank Highest In Best Global Brands

Toyota, BMW, And Mercedes Rank Highest In Best Global Brands
Toyota, Mercedes-Benz and BMW retained their ranking among the world’s top 15 global brands, while Volkswagen and Nissan made the biggest gains among automotive marques in an annual survey.

Toyota kept its status as No. 11 on Interbrand’s Best Global Brands Report, with a value of $27.8 billion, up 6 percent from 2010.



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LexSucksLexSucks - 1/18/2012 10:54:41 AM
-1 Boost
Toyota #1 !!!!

Take that Haters!!!!

Better than BMW. Better than Porsche. Give Lexus sometime in the global market. Toyota and Lexus will be number 1 and 2. Or two number ones, since either brand (Toyota/Lexus) is not a number 2 to any other brand.



LexSucksLexSucks - 1/18/2012 12:51:20 PM
0 Boost
I don't understand. How come lexus is in 10th place? Shouldn't Lexus be on top? I guess the Tsunami had an effect.


LexSucksLexSucks - 1/18/2012 2:05:48 PM
0 Boost
OK. Weather or not I understand, could you tell us why a brand as great as Lexus is in 10th place?


LexSucksLexSucks - 1/19/2012 11:53:36 AM
0 Boost
Thought so.


JustaCarJustaCar - 1/18/2012 12:18:53 PM
+1 Boost
"The values in the survey are determined by the brand’s financial performance, the role of the brand, and the brand’s strength".

I understand the financial performance criteria but, how do you measure "the role of the brand and the brand's strength"?




ghosthunterghosthunter - 1/18/2012 3:27:30 PM
+6 Boost
This study is based on band value (something that can vary rather significantly based on market).
with that said, i find Lexus is doing rather amazingly consider it is only the 5th (or 4th?) year since it become a global brand, yet is not that far behind Audi, a brand that has been around for a lot longer than Lexus and has been a global brand since day one.



LexSucksLexSucks - 1/18/2012 5:01:51 PM
-3 Boost
"i find Lexus is doing rather amazingly consider it is only the 5th (or 4th?) year since it become a global brand"


- Wrong. More like 10+ years.


knowitall1985knowitall1985 - 1/18/2012 6:31:31 PM
+3 Boost
OH!! WHAT A FEELING!!!!


JacksonHoleJacksonHole - 1/20/2012 10:45:10 PM
+1 Boost

Toyota JUST released their Virtual Booth for the Detroit Auto Show. It's pretty awesome.

It looks like Toyota has some pretty nice Hybrid/Green Cars on the way..

Here's the video/link for it:

http://www.youtube.com/watch?v=uVCNbXknUxg
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