Confused? Detroit Banking On The Same Generation That Doesn't Want A Car To Buy Hybrids

Generation Y, the largest group of consumers since the baby boomers, has spoken out about what it wants from the auto industry: a hybrid vehicle with in-car connectivity systems that will not compromise safety.

In a new survey designed to take the pulse of consumers and their purchasing intentions, the Deloitte consulting firm found that 59 percent of Gen Y respondents showed an interest in buying an electrified vehicle.

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LexSucks - 1/19/2012 4:53:55 PM

+1 Boost

Detriot is dumb. What next? Banking on big heavy gas guzzling SUVs again?

Joe_Limon - 1/19/2012 5:18:30 PM

-2 Boost

Speaking of which, doesn't lexus bank on a big heavy suv/hybrid? best of both worlds bahaha