Can They Recreate The Magic That Took Them To The Top? Lexus Poised For First-Ever Superbowl Ad

With nine new or updated models coming to market in 2012 Lexus is poised to be one of the fastest-growing luxury brands this year.  To kick of their product onslaught Lexus will debut its first-ever Super Bowl commercial for Super Bowl XLVI on Sunday, February 5.

“This is a big year for Lexus, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people,” said Brian Smith, Lexus vice president of marketing. “The star of our commercial is the all-new 2013 GS which launches in February and kicks off a pivotal era for the Lexus brand. 





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LexSucks - 1/19/2012 4:46:54 PM

-5 Boost

The top of what? U.S Auto sales? How selfish of you. I guess the rest of the world doesn’t matter to Americans?

AgentOrange - 1/19/2012 5:05:51 PM

-4 Boost

Short answer: No!

curriescorner - 1/20/2012 2:04:51 PM

+2 Boost

Looing forward to the commercials while I root for "big blue".

Oh yeah, I went there. Big Blue all the way baby!!

knowitall1985 - 1/21/2012 2:23:43 PM

+1 Boost

It's going to get very interesting. The new GS will have a 599.00 a month lease...Let the games begin.....