Audi Says US Sales Momentum Straining Supply Chain

Despite record deliveries in the U.S., tight supplies cost Audi of America sales of several thousand units last year, its top executive says.

And while a weakened euro and struggling European economy could free up additional capacity this year, some component constraints likely will continue to put a crimp in the vehicle pipeline to North America.

Last year, the brand sold 117,561 vehicles in the U.S., up 15.7% from 2010 levels and easily outpacing the industry’s overall 10.2% light-vehicle gain, according to WardsAuto data.

But the marque could have done even better, contends Audi of America President Johan de Nysschen.

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Joe_Limon - 1/20/2012 3:09:48 PM

+1 Boost

If they had more vw/audi dealerships they'd be able to move a lot more product.

merce63amg - 1/20/2012 3:29:58 PM

+4 Boost

"I would say we probably could have done 125,000 units with normal inventory."- Audi of America President

Sounds like poor management, even with "normal inventory" they still would be selling barely half of what Mercedes and BMW run.

247,907- BMW

245,192 -Mercedes

JustaCar - 1/20/2012 9:26:36 PM

-4 Boost

You are correct. BMWs and Mercedes are common cars. Thank you for providing the figures to prove it.

merce63amg - 1/21/2012 12:02:55 AM

+3 Boost

Wow your logic, or should I say lack of it is impressive...They are not common they are just competitive with in there market segment, unlike Audi.

dkstop - 6/6/2012 11:34:10 AM

+1 Boost

I would the real momentum for Audi sales is not in US, it is in Asia
pacific region