HOT OR MISS? Volkswagen Succeeds In Casting Passat As A Character On ABC Sitcom

Frankie Heck settled into the driver's seat of a new Volkswagen on a recent episode of ABC's "The Middle," caressing the steering wheel as celestial music played. Her face was a mask of such pure pleasure that you almost wanted to avert your eyes.

The gleaming Passat appeared throughout the half hour. Dad Mike found it a comfortable refuge for a nap, daughter Sue studied for driver's ed and the whole family used it as a restaurant by driving around with a bucket of chicken.

 

Joe_Limon - 1/30/2012 12:10:22 PM

+1 Boost

What show is this?

Agent009 - 1/30/2012 12:56:08 PM

+2 Boost

The Middle

They must have mentioned the word Passat at least a dozen times. They average a bit over 5 million viewers a week.

Joe_Limon - 1/30/2012 1:26:59 PM

+1 Boost

Hmmm, is a 1 in 60 person or 1 in 156 household viewership (assuming 2.6ppl per house and the entire house watches it) considered high?

MeanVulcan - 1/30/2012 12:31:06 PM

+1 Boost

Just watch all the followers...