Has Volkswagen Finally Found The Formula For Success In The US?

Volkswagen’s efforts to more precisely tailor its vehicles to American tastes and pocketbooks as it looks to triple U.S. sales by 2018 have been well-documented.
But arguably more important has been the behind-the-scenes recalibration of its product-development process that has given the auto maker’s U.S. arm more say-so in vehicle design and put critical new emphasis on quality and customer satisfaction.
The latest recasting of the VW brand in North America began with a de-contenting of the redesigned ’11 Jetta that was met with a shower of media criticism but embraced by consumers to the tune of record sales in 2011.
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