Do You Believe It? Diesels Projected To Take 10% Of US Market By 2015

U.S. car buyers are expressing growing interest in diesel engines, a Bosch executive says.

Lars Ulrich, director-diesel systems marketing, tells WardsAuto in an interview at the auto show here that Bosch predicts diesel engines will capture 10% of U.S. light-vehicle market by 2015.

That's more bullish than a forecast by Baum and Associates that predicts diesel’s market share will reach only 6.5% by 2015. J.D. Power & Associates forecasts diesel penetration will grow to 7.4% by 2017.

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sdcarguy - 2/3/2012 5:54:03 PM

0 Boost

A friend of mine picked me up in Dusseldorf last week in his new Mercedes S Class 350 Diesel. WHAT A ROCKET! Quiet too. The more people that get to sample these new Diesels in person, the more will buy.

jeffy210 - 2/3/2012 6:06:03 PM

+1 Boost

Unfortunately it's a chicken and egg problem. People won't buy diesels because they're not around, and dealers don't want diesels because people aren't buying them.

My C70 has a diesel version in Europe i would have loved to have here. Hopefully that projection is correct.

atc98092 - 2/3/2012 8:12:20 PM

+1 Boost

I'll do my part. As soon as the Tiguan TDI is in the US my gas version will be traded in.

I95SPEEDINGTICKETS - 2/4/2012 4:31:57 AM

-2 Boost

Pretty sure that by the end of 2012 BMW will be selling lots more 320/330ds in the USA
Same goes for the 525/530d

MB will also be heavily pushing the 250/350 CDI engines.

Not so sure about Audi as they seem cautious about the US market.

thetruth01 - 2/6/2012 5:22:27 PM

+2 Boost

So it is 2012, and diesels are about 0.5%. A diesel supplier predicts this will increase 20X, twenty times(!!!), in 3 years. Slow news day, Autospies?