Lexus Turns To Sex To Sell 2013 GS Sedan - Does It Work For You?

• iOS app—Available at Lexus.com/tori500 and iTunes, SUPERMODELED is a camera app allowing people to place the swimsuit model into their own photos with the click of a button.

• Behind-The-Scenes Video—Two of the world’s best professional drivers, race car driver Scott Pruett and stunt driver Greg Tracy, compete on the TORI 500 track (to see who wins a victory lap with Tori in the passenger seat, visit: Lexus.com/tori500 or youtube.com/lexus)

• Print and Online Components—Executions include a four-page spread in the Feb. 14 Sports Illustrated Swimsuit issue and custom tablet integrations featured on iPad, Samsung Galaxy, Xoom and Nook.

• Launch Week Events—Lexus will participate in the marquee New York launch event and SI’s two Las Vegas events, SI Swimsuit On Location and Club SI Swimsuit. Additionally, the automaker is the exclusive presenting sponsor of the first-ever, two-day Beauties & Beats Music Festival, happening at The Cosmopolitan of Las Vegas, Feb. 15 -16.

“What better way to help introduce the bold new face of Lexus—the all-new GS—than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing. “With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos.”

Willis - 2/14/2012 2:07:48 PM

-6 Boost

Not for me it won't.

Sex is so overused in todays marketing it has NO EFFECT on my purchasing decisions (and never did in the past). The market is flooded with sex-themed advertisements that make use of a direct or subtle method of employing it. It doesn't stand out anymore. If you want to stand out in todays market, DON'T USE SEX IN YOUR ADVERTISEMENTS.

This reeks of desperation or a lack of creativity.

When will the Catholic church turn to sex to sell more Bibles?

coltonbrav - 2/14/2012 3:29:26 PM

+2 Boost

oh yeah, it works, immediately....I don't care if its subconscious or subliminal baby, but when you throw that body at me, the car is immediately associated with desire. i'll still buy bmw but i might give the lexus a test drive at least now....btw, brilliant marketing~

g2ok - 2/14/2012 3:32:57 PM

+5 Boost

Works for me.

800over - 2/15/2012 11:36:54 AM

+4 Boost

I'd buy a used Lada from her.

knowitall1985 - 2/14/2012 4:53:21 PM

+2 Boost

Alot of people buy on perception. If it looks good and its sexy it dosn't matter what POS its is. At least with Lexus they will be buying a quality car with great service and resale. Not a freaking HUN-DAY...

knowitall1985 - 2/15/2012 11:09:09 AM

+2 Boost

We own a HUN-DAY franchise you know nothing. I talk to the managers all the time and they said the quality is better than the first Hoon DAys when the engines would crap out way before the 5yr loan was up, but they are still having alot of problems. The cars are 8to10 yrs. max then crush them....

Milton - 2/14/2012 4:56:36 PM

+3 Boost

The GS looks sexier than her...

enthusiastx11 - 2/14/2012 5:41:52 PM

-5 Boost

she doesn't match the prime lexus buyer...middle aged women. they'll just feel bad about themselves. and it reeks of desperation.

enthusiastx11 - 2/15/2012 9:21:21 PM

0 Boost

wow...you really have no understanding of women. women don't buy things because bikini-clad size zero women are in the ads. they can't relate. you must be long-term single. lol

pcar4evr - 2/14/2012 5:56:21 PM

+1 Boost

Gives "pitstop" new meaning

g2ok - 2/14/2012 10:30:33 PM

+3 Boost

A Lexus, a hot chic and an iPhone app - what's not to like if your a dude.

jeffgall - 2/14/2012 10:58:30 PM

-4 Boost

the Lexus

Steve - 2/15/2012 2:09:22 AM

+1 Boost

Not caring for the car's styling. Even with a cute girl in the ad.

LexSucks - 2/15/2012 12:21:19 PM

-3 Boost

Too skinny

Baby - 2/17/2012 1:18:34 AM

+1 Boost

LOL...