Hyundai Targets The Lexus ES With $32,000 2012 Azera

Hyundai Targets The Lexus ES With  $32,000 2012 Azera
Hyundai Motor America has announced pricing for the completely redesigned 2012 Azera, starting at $32,000 for the extraordinarily well-equipped Azera and $36,000 for the range-topping Azera with Technology Package. In fact, the all-new 2012 Azera has so many new standard features – that it is better equipped than the outgoing, fully-loaded, previous generation 2011 Azera Limited. These new 2012 standard features include:
  • Gasoline Direct Injection (GDI) engine technology
  • Best-in-class combined fuel economy of 23 miles per gallon
  • 293 horsepower
  • Blue Link telematics system
  • Proximity key with push-button start
  • Heated rear seats
  • 18-inch alloy wheels
  • SACHS Amplitude Selective Dampers (ASD) for improved ride comfort without compromising handling

The second-generation Azera is a bold interpretation of Hyundai’s Fluidic Sculpture design language – sleek, sophisticated style that creates the illusion of constant motion. Azera represents a modern approach to the traditional, large sedan segment by offering an advanced powertrain, bold design, premium features and class-leading safety features. In keeping with Hyundai’s strategy of delighting its customer the 2012 Azera will be offered in just two simple equipment levels. The 2012 Azera goes on sale in April.

Model

Engine

Transmission

MSRP

Azera

3.3-liter GDI V6

Six-speed automatic with SHIFTRONIC®

$32,000

*Does not include $875 freight charge

More modern and youthful looking than its predecessor, the 2012 Azera is ready to defy traditional large sedan sales leaders such as Maxima, LaCrosse, Avalon and Taurus. Azera’s standard premium features raise the bar for the large sedan segment - navigation with rearview backup camera, heated front and rear seats and LED headlight accents. The 2012 Azera offers first-class seating and comfort for all passengers with standard leather interior, power front passenger seats, optional rear side window, rear sunshade and ventilated front seats. Just like its smaller sibling – Sonata – Azera offers best-in-class total interior volume and leads the segment in front head room and front leg room.

The 2012 Azera is powered by the new, more efficient Lambda II 3.3L Gasoline Direct Injection (GDI) engine, mated to a 6-speed automatic transmission with SHIFTRONIC®. The powertrain is rated at 293 horsepower, while delivering best-in-class fuel economy of 20 mpg city, 29 mpg highway and 23 mpg combined. Azera’s powertrain also has an Active Eco system, which modifies engine and transmission control for improved fuel economy that translates into more than five percent improvement in real-world fuel economy.

Technology isn’t forgotten in addition to the array of interior premium features. Premium sedan consumers can stay connected with the standard Bluetooth hands-free phone system and Hyundai’s Blue Link telematics system, which combines safety, service and infotainment.

Hyundai’s commitment to safety continues with the new Azera, offering best-in-class standard safety features, including nine airbags and impact-absorbing front seats. The Vehicle Stability Management system links safety features such as ESC, TCS, EBD, and Brake Assist to maximize their effectiveness in potential collision situations.

The all-new 2012 Azera is a premium large sedan positioned between the midsize Sonata and the mid-luxury Genesis, in regards to vehicle dimensions, powertrain and features content. Azera comprehensively delivers on customers’ stylistic and functional needs and will serve as an aspirational product for move-up sedan buyers within Hyundai’s model lineup.

Standard and Optional Features

The Azera MSRP is $32,000, excluding $875 freight, and includes the following standard equipment:

  • 3.3L GDI DOHC V6 with 293 horsepower
  • 6-speed automatic with SHIFTRONIC®
  • Active ECO system
  • 18-inch alloy wheels and tires (P245/45VR)
  • Vehicle Stability Management (VSM)
  • Electronic Stability Control (ESC) with Traction Control System (TCS) and Anti-lock Braking System (ABS)
  • Electronic Brake-force Distribution (EBD) with Brake Assist
  • Impact-absorbing front seats
  • Advanced front airbags, front and rear side airbags, side curtain airbags, and driver’s knee airbag
  • Tire Pressure Monitoring System (TPMS)
  • SACHS ASD suspension
  • Daytime Running Lights (DRL)
  • Automatic headlight control with delay off feature
  • Front fog lights
  • Integrated dual exhaust
  • Chrome insert body side moldings and exterior door handles
  • Heated side mirrors with turn signal indicators
  • Solar control windshield and glass
  • Proximity entry with push-button start
  • Leather seating with heated front and rear seats
  • Power driver seat and front passenger seat
  • Manual tilt and telescopic steering column
  • Leather steering wheel and shift knob
  • AM/FM/HD Radio/XM/CD/MP3 audio with iPod®/USB and auxiliary input jacks
  • Dimension premium speakers with subwoofer and external amplifier
  • Navigation system with touchscreen display
  • Rearview backup camera
  • Blue Link Telematics
  • Dual Automatic Temperature Control
  • Floor console-mounted rear vents
  • Cruise control
  • Bluetooth hands-free phone system with phonebook transfer
  • Electrochromic mirror with compass and HomeLink®
  • Power windows with front auto up/down
  • Interior door panels with bottle holders in all four doors

Technology Package ($4,000 MSRP):

  • 19-inch alloy wheels and tires(P245/40VR)
  • Panoramic Sunroof
  • HID Xenon headlights
  • Power rear sunshade
  • Manual side window sunshades
  • Infinity premium speakers with subwoofer and external amplifier
  • Power adjustable tilt and telescopic steering column
  • Integrated Memory System (IMS): Power driver's seat, exterior mirrors, and steering column
  • Driver’s seat cushion extension
  • Ventilated front seats
  • Rear parking assistance sensors
  • Interior ambient lighting


Joe_LimonJoe_Limon - 2/14/2012 4:09:37 PM
+1 Boost
Is that a pressing concern of yours when you are purchasing a vehicle?


daydaydayday - 2/14/2012 7:25:52 PM
+3 Boost
Pondosinatra, Totally agree with you! Hyundai is improving so much, but they really need to separate their premium products as an individual luxury brand!!


AlleVierAlleVier - 2/15/2012 12:39:51 AM
+1 Boost
Spot on, pondosinatra. But everyone here, save a few, tries to present himself as the most sensible person in the world, unconcerned about status, while drooling over cars that go 200 mph on roads maxing out at 70 mph and berating the soulless appliances pushed by Toyota. We're all here because we love all aspects of car ownership, the performance, however impractical, the style, however subjective, and the status, however flimsy.


Joe_LimonJoe_Limon - 2/15/2012 12:59:23 AM
-1 Boost
pondosinatra, I feel sorry for you... do you feel like someone buying a scion is likely to smell bad? or is it more like they are going to shank you kind of fear?


knowitall1985knowitall1985 - 2/14/2012 5:03:36 PM
+7 Boost
Just in time for the new ES350 that will blow the hun-day back where it came from....the junk pile....LOL


BackwoodsriderBackwoodsrider - 2/15/2012 10:48:54 AM
+3 Boost
A conversation between luxury car owners at the golf course:

Jim - "Hey Mark I heard you got rid of the Lexus what did you buy? Audi,Benz? or the new GS 350?"

Mark - " I bought a Hyundai and it was a great deal!"

Jim - "Wow good for you Mark"

Adam - "Jim, I think we should pay for Marks lunch today, I think he's having financial difficulties ....my god he bought a Hyundai?"


M35MTM35MT - 2/16/2012 1:46:39 PM
+1 Boost
"Hyundai Targets The Lexus ES With $32,000 2012 Azera"

WRONG

'Hyundai Targets The Toyota Avalon with the $32,000 2012 Azera"

RIGHT!


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