Brand Perception: Who Is Really Good At It, And Who Truly Sucks At It?

did you read the article? clearly not. it explains that EVERY carmaker is focus on product FIRST. because without that you have no brand to speak of.

lexus would be the biggest sucker luxury brand. slap a badge on a camry and call it an ES. it's not really a luxury car. but then it's also a lot less than other luxury brands. yahoo!

angry: same engine, same chassis, same basic shape, just add a badge and some leather. and if it's so easy to tell the difference, how come lexus feels the need to write LEXUS all over the car in addition to the logo? is that redundant? merc/bmw/audi don't do that, they just have a mark.

I think people who buy rebadge cars have drank the cool aide. Rebadged Land Cruisers, Armadas, Tahoes, Camrys, Accords, etc. They are either true badge whores or really think their car was designed from scratch.

Lexus ES, or Acura TL? lol total brain buster there.

angryinch1: So the Camry is pretty much Lexus ES, they only redesigned the ex/interior. And Acura is even worse, TSX is literally Accord, They didn't even redesign anything. The TSX is Honda Accord Euro in Australia, and Honda Spirior in China.

Angry lol, you don't know what rebadged cars are, you think they have identical sheet metal. Do you think the BRZ and FRS are not rebadges? Or that an Escalade and a Tahoe aren't rebadges?

And no, I do believe I said most Acura's, not just RL's. Speaking of which, didn't Acura only sell 33 RL's last month?

trollolol, you ignored my statements entirely.

angryinch1 defending Toyota and Lexus till death. LOL!! Just look at all his responses to anyone who dares question Toyota/Lexus. Talk about insecure Fanboy. LOL!!!!! The sheer numbers of replies that he has to people here suggests serious fanaticism. And the name fits, he really does seem "angry". Having to defend Toyota/Lexus all the time will do that to a person.

"Do you want to defend Joe's comments that an Accord and TL are identical except for the badge?"

- No. But if you think that the two cars have to look 100% identical in order to be considered a rebadge then Lexus has you tricked. The ES330 is a rebadged Camry with different body panels and better sound deadening. That's it. The Lexus LX 570 is a rebadged Toyota Land Cruiser.

Get over yourself dude. Toyota and Lexus aren’t perfect. And stop attacking anyone who doesn’t subscribe to your delusional “Toyota is perfect” viewpoint. Toyota fans are about as bad as apple fanboys.

angry, you're the one who introduced the "identical" into the argument, not me. My comments were and always will be on topic in regard to rebadging. The only reason why you included "identical" is because you're to lame to admit that you thought the camry/es and accord/tl weren't rebadges.

Badge engineered = same mechanical components, but face lifted.

not!

Badge Engineered = Same Everything, Different Badge.

I don't know of any vehicles that fit the Toyota fanboy description.

eff it, I'm off, this site breeds trolls. Have fun laughing at them Lexsucks.

"Defend your claim that an Accord and TL are identical except for the badge. If you can't, STFU, tuck your tail and retread as you typically do."

- They don't have to be identical to be a rebadge. Why is that so hard for you to understand?

"The Lexus ES and Toyota Camry, Accord and TL share a basic platform. As in platform sharing."

-The Acuras? yes. The Camry and Lexus ES? No (and you wish). The Camry and Lexus ES share much more than just the platform. And could you define what a "Platform" consists of?

Lexus ES/Toyota Camry; Same engines? Check, Same Frame? Check, Same suspension? check, Same transmissions? Check, same brakes? Check, Same interior? 80% of the interior was lifted from the Camry.

Now lets see what the differences are. Different Body? check. What else? Oh yeah... More sound deadening.

"wasting your time trying to explain something to those two trolls. The only reason they post on Autospies is to bash on everything Toyota and Honda. Pure definition of an internet troll. "

- And the only reason why you are here is to Bash Hyundai and spread misinformation about Toyota/Lexus (trying to convince everyone that they are superior). That's the definition of a fanboy and a troll.

"LOL, go for it SUCKBOY. Keep defending poor Joe's claims.
Your buddy Joe tucked tail and disappeared just as I predicted."

- I'm not. I just named some of the similarities between the Toyota Camry and the Lexus Camry... I mean ES330. Show me a bigger list of differences.

"Why would I attempt to educate you. I'd rather laugh at your ignorance"

- Because you know the list of differences is very small. So you hide behind this I'm smarter than you crap rather than provide actual proof. Funny.

Just to show how much misinformation you spread here’s an expert of the Rolls Royce Phantom’s description:

"You Sure It’s Not a 7-series?

Because Rolls is now under BMW’s stewardship, and because using common parts is essential for a manufacturer’s economies of scale (but mostly because Rolls-Royce admitted that the Ghost shares 20 percent of itself with the BMW 7-series, specifically, the V-12–powered 760Li), it’s tempting to think that the new car is simply an upsized BMW, a 9-series with an available metallic hood. That characterization is a little unfair to this new sedan. The 20-percent commonality hides in the climate-control system, the electrical architecture, parts of the floorpan, and some engine components. Both cars’ twin-turbocharged V-12s come from the same engine family, but the Ghost’s is stroked to 6.6 liters (up from the 760’s 6.0) and gets some revised internals such as a new crank. And whereas the BMW has only air springs at the rear, the Ghost uses adaptive air suspension at all four corners. The Rolls needed a more regal seating position, larger-diameter tires, and coach-style doors, which necessitated more changes. The new overall tire diameter meant new steering and suspension kinematics, and the raised seating position and center-opening doors meant reengineering the donor platform for crash safety"


You are a fact less misinformation spreading idiot

Now show me a bigger list of differences between the Camry and Lexus ES or STFU.

Did you even read it? What part of "the Ghost shares 20 percent of itself with the BMW 7-series" do you have a hard time understanding? 20% shared components isn't a rebadge (not even close). How much percent do you think that the EX shares with the Camry? More like 80%.

And you put stuff like "same engine? check". They don't have the same engine. And you also put "same suspension? check". They don't have the same suspension. Do you see how much crap that you are full of?

Meant to say "ES" not "EX"

I just re read what I wrote before and…

You didn't even include the whole quote. I said this "The ES330 is a rebadged Camry with different body panels and better sound deadening". Which to anyone with a brain suggests that they are not identical looking. You chop the main part of my quote to make it look like I’m suggesting that they are identical by just using this; “The ES330 is a rebadged Camry”. Don’t you think people can see this? That’s also the same crap that your favorite news channel uses. So I’m not surprised.

You’ve been completely hammered on this and made to look like a whiney insecure fool that makes up lies to try to prove a non-point. Enjoy!!!

Disregard what I wrote above.^^ It was meant for the thread below.

Accord/Acura TSX Camry/Lexus ES & RX Honda CR-V/Acura RDX etc.etc.etc.

Yeah but they don't look identical except for a couple body panels like the Land cruiser, Escalade etc. At least the ES, and RDX have totally different sheetmetal. The RDX even has different engines. Badge engineering to me is what ford does with lincoln and Cadillac does with the Escalade. You can't tell the difference from an escalade and a tahoe from the side except for the gill on the fender. Same with the MKX and the Edge, MKZ and Fusion ETC, Land Cruiser and LX570. To me thats badge engineering. Basing something on the same platform but tuning it differently and offering different engines and/or totally different sheetmetal is not. I.E. the ES and Camry, or even more so the RDX and CR-V, which do not share any engines or sheetmetal, and have totally different suspension setups.

When did I mention the CRV and RDX you moron?

Where in this thread (or anywhere) did I admit that I couldn't tell the difference between the Acura TL and the Honda Accord? How could you even come up with that conclusion? Never mind your a Toyota Fanboy. You guys make up your own reality.

How the hell I'm I defending joe? you are beyond crazy.

My first reply"
"angryinch1 defending Toyota and Lexus till death. LOL!! Just look at all his responses to anyone who dares question Toyota/Lexus. Talk about insecure Fanboy. LOL!!!!! The sheer numbers of replies that he has to people here suggests serious fanaticism. And the name fits, he really does seem "angry". Having to defend Toyota/Lexus all the time will do that to a person."

Is that defending Joe? No.

My second reply:

""Do you want to defend Joe's comments that an Accord and TL are identical except for the badge?"

- No. But if you think that the two cars have to look 100% identical in order to be considered a rebadge then Lexus has you tricked. The ES330 is a rebadged Camry with different body panels and better sound deadening. That's it. The Lexus LX 570 is a rebadged Toyota Land Cruiser.

Get over yourself dude. Toyota and Lexus aren’t perfect. And stop attacking anyone who doesn’t subscribe to your delusional “Toyota is perfect” viewpoint. Toyota fans are about as bad as apple fanboys."

Is that defending joe? No. But this is where you start to try to turn it into that.

My third reply:

""Defend your claim that an Accord and TL are identical except for the badge. If you can't, STFU, tuck your tail and retread as you typically do."

- They don't have to be identical to be a rebadge. Why is that so hard for you to understand?"


Here you want me to "Defend your claim that an Accord and TL are identical except for the badge". I didn't even make that claim. WOW!! Why do you make stuff up? I know. You're a Lexus Fan.

My second reply revisited:

""Do you want to defend Joe's comments that an Accord and TL are identical except for the badge?"

- No."

- I actaully said "No" when you asked me if I'm defending joe comments on the TL and Accord. Now you are saying that I am defending him. How? even though you asked me if I would defend joe's comments and I said no, that still isn't stopping your crazy ass from saying that I'm defending joe. How am I defending joe?

Of course you are defending Joe.

"The ES330 is a rebadged Camry "

That a quote from your post.

You too argue that these cars being compared are nothing more than different badges in the grill.

- I guess I should have said “Virtually a rebadged Camry”? Either way I still listed the differences And similarities. There were far more similarities than differences. This isn’t about whether or not I’m defending joe. It’s about the lexus ES being essentially a Camry. Something that you have not proven otherwise in this entire thread. You switched away from the actual subject (and to this I’m defending joe crap) once you realize that you don’t have a foot to stand on and you ignore your own non-point. Where are your list of differences? It's either that or STFU.

I just re read what I wrote before and…

You didn't even include the whole quote. I said this "The ES330 is a rebadged Camry with different body panels and better sound deadening". Which to anyone with a brain suggests that they are not identical looking. You chop the main part of my quote to make it look like I’m suggesting that they are identical by just using this; “The ES330 is a rebadged Camry”. Don’t you think people can see this? That’s also the same crap that your favorite news channel uses. So I’m not surprised.

You’ve been completely hammered on this and made to look like a whiney insecure fool that makes up lies to try to prove a non-point. Enjoy!!!

Toyota/Lexus Good, Everyone else? not so good.

It's funny how any story with the word "brand" in the title usually ends up being a history lesson on how Lexus is actually Toyota.

Doesn't EVERYONE know this by now?

The real study is what Hyundai will be doing with Genesis - 10 years from now, will it be mentioned in the same breath as Lexus?

Who would've thought 15 years ago that:
1. Samsung would surpass Sony/Toshiba/Panasonic
2. LG (Lucky Goldstar) would surpass Sony/Toshiba/Panasonic

If Samsung/LG can do it, so can Hyundai.

I think it already is. As far as reliability and price point, the Genesis competes with the LS. However, the Genesis seems to be also targeting the luxury performance market with the Genesis sport version as shown by their performance runs at the Ring.

I think the Genesis is what Lexus meant to build with the LS but failed miserably.

It's simple!
40 years ago, who wanted to buy a Toyota or anything from Japan?
What about now? Is it the same as before?
Then, 15 years ago, who wanted to buy a Hyundai?
There's the answer of what's next!!

Last I checked, japanese brands had lost 15% market share in the US luxury market. THe biggest gain went to Audi. On the non-luxury front, again the biggest gain has come from VW which has taken away a big chunk of the japanese brand share in the US with Toyota being the BIGGEST LOSER.

If you want to argue against these facts, be my guest, and good luck.

It isn't all on the tsunami and earthquake. A stale vehicle lineup also has something to do with it. Agree?

"I sometimes think you and 009 are the same person."

- OK Angry1InchPenis. And you are "sometimes" a fool if you think that. Do you think that me and 009 are the same despite our polar opposite political views? It’s amazing how when two people agree on the same thing (Toyota sucks) you forget about their other indifferences. That’s how a fanboy thinks. They get all confused and portions of their brain gets shut down when they’re talking about their beloved brand.

"So Suckboy, you still sticking to the claims and defending poor Joe's argument that the TL and Accord are identical other than the badge. Or Dr550's claims that the RDX, Element, and CR-V are all identical other than the badge."

- I never even attempted to defend that. Why are you making stuff up? And I'm still here. You anger filled tirade means nothing to me.

Can you show me where I compared the CR-V, Element, and RDX? You said that I did. Where is it? Or are you going to continue to spread BS, and when asked about it, ignore it and switch the subject to something else?

to quote the article:

Lexus: The lap of numbingly tedious luxury or The Pursuit of Blandtastic Perfection, take your pick. Brand Perception? For people who hate cars and who find German luxury-performance machines to be too intimidating. And who also find the act of driving to be a chore. The Trifecta of Not Good.

please do enlighten me. explain to me the mechanical differences between an ES and a camry. or a land cruiser and an LX. or the difference between a harrier and an RX. good luck. just a badge and cosmetics.

Can you show me where I compared the CR-V, Element, and RDX? You must think that people can't read the thread to see that what you are saying is 100% BS. If the onlt thing you have are flat out lies, then you already ran away with your tail between your legs.

funny...i've never mentioned any of the cars you talk about. angry little boy.

funny...i've never mentioned any of the cars you talk about. angry little boy.

funny...i've never mentioned any of the cars you talk about. angry little boy.