Fiat retools marketing after poor launch

Fiat dealers in the U.S. are seeing the initial results of the efforts made by Chrysler Group to fix its badly executed Fiat 500 launch. With 0% financing for customers, more advertising, new brand leadership and new products, Fiat dealers are now in a better position than they were half a year ago.
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MorePower - 2/22/2012 8:56:36 PM

+2 Boost

I sincerely hope you're joking with that statement.

MorePower - 2/22/2012 8:57:14 PM

+2 Boost

This was directed to "spy6"

freeagent - 2/23/2012 5:43:09 AM

+1 Boost

I rented one this week and do not see many people buying this over a Mini or other small options, especially men. It does drive reasonably well, though, but the rear visibility is terrible.

mini22 - 2/23/2012 12:17:16 PM

+4 Boost

Men will be attracted to the Abarth version. Women would probably be more attracted to the Lounge or Semi Convertable.

Caraficionado - 2/23/2012 12:55:15 PM

+3 Boost

Great little car but the initial campaign was terrible. The new commercial with the Italian girl is awesome