How The Heck Do They Come Up With Those Car Names?

They are only a 3-inch or so swatch of a vehicle worth thousands and thousands of dollars, a metallic stamp on the rump of any car, truck or SUV on the planet.

But they cost millions to find, invent, vet and advertise.

Car names.

A month after the North American International Auto Show, automakers are out there promoting their latest motoring monikers. Acura and Infiniti, for example, went the archetypal luxury-brand alphanumeric route with ILX and JX, respectively, while Buick went with a classic word reassignment by using Encore for its new SUV.

 

Steve - 2/24/2012 8:07:47 AM

+2 Boost

They come from marketing companies.

jeffy210 - 2/24/2012 9:56:08 AM

+2 Boost

Nova? No Va!