With Viper splitting from Dodge, should Corvette have separated from Chevy?

With Viper splitting from Dodge, should Corvette have separated from Chevy?
Viper’s redesigned two-seater will make its debut this April at the New York Auto Show. Dodge fans were surprised with Chrysler Group’s announcement that Viper won’t be marketed under the Dodge brand anymore. General Motors actually seriously considered this plan about a decade ago.
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bfghemicudabfghemicuda - 2/27/2012 1:21:18 PM
0 Boost
Yes, The one advantage of Viper being an SRT Viper rather than A Dodge SRT Viper is customer preception. When you look at a Dodge Viper SRT 600 HP then a Dodge Charger SRT with 470 hp and a Dodge Challenger SRT 470 hp, the implication is high horsepower and terrible fuel mileage throughout the line-up. Today customers are looking for good fuel mileage and Dodge has a line up that has become very competive in the fuel consumption area. If you have a division that is divorced from the main line-up and its sole purpose is performance in this case SRT,then the DODGE lineup [ Dart 40mpg and soon to be 45 mpg, Challenger V6 almost 30 mpg and Charger V6 31 mpg] can be preceived as fuel efficent. As you know the SRT's will be just that "SRT" no matter what model. Again This model would work for GM and also Ford.


280SE280SE - 2/27/2012 1:46:41 PM
+2 Boost
That logic is off to me. I think it is safe to say perceptions of the Dodge brand's fuel economy were not the leading concern for separating Viper. Under your recommended "model" Nissan should split off the GTR, Audi their R8, Mercedes their SLS, Lexus their LFA, you get the idea. Most companies enjoy their halo cars.
Chrysler group must have a multi-model sports car plan for the Viper brand. And as separate from Dodge, they will be less concerned with relative pricing issues versus Dodge SRT models.


bfghemicudabfghemicuda - 2/27/2012 3:07:32 PM
0 Boost
280SE, I understand your point and thats why said "one advantage". World preception of American cars I believe in general are not viewed as the "leaders in fuel econmy" even though they have made huge strides.. Japanese vehicles are and buyers of Germain cars have other preferences so I don't think this model would be that important to them. The other advantage is the availability to bring in new models such as "cuda" without having to find a specific brand name to plug into. Case in point, the PT Cruser was origonally a Plymouth. When Plymouth was disolved where do you put it. The PT was not a luxury vehicle and I believe it was the wrong decession to make it a "Chrysler". You can have versatility with a division like SRT that does a Halio car and others. After all the SRT could be the "Halo" brand of Chrysler.


85bmw745i85bmw745i - 2/27/2012 10:14:03 PM
+3 Boost
Stupid to split them just like it was to split their trucks. Another stupid American marketing scheme. How can you make a model a separate brand? Thats like ford making F-150 a brand. Its Dodge Ram, not Ram. Its a Dodge Viper, not just Viper. Maybe I ned to talk Mercedes into making ML320 a brand.


MeanVulcanMeanVulcan - 2/28/2012 10:42:58 AM
+4 Boost
Yes, it would be great to split Corvette, but it would destroy the Chevy brand since it has NOTHING to hold it up. If anything, the Volt will lead Chevy to the bottom of the tank (I know they are already there, but who sayd they can't go any lower?).

The best thing to do is keep the Corvette and reinvent the rest of the lineup from scratch... becoming independent of GM may help as well since buyers like me would not buy Government Motors UAW made bailout cars.


85bmw745i85bmw745i - 2/28/2012 10:33:03 PM
+1 Boost
Then maybe it wouldn't have a Chevy cobalt steering wheel lol


85bmw745i85bmw745i - 2/28/2012 10:37:13 PM
+1 Boost
The vette has the performance, only thing it is lacking is a world class interior, but that would push the price up to the point where it would no longer be an affordable supercar. If they put a world class interior it would better compete, but then would not cater to the typical vette crowd who cares about the performance and the low price, who doesn't care about plastics, interior fit and finish etc. It could be like shooting yourself in the foot because in a sense they would be taking away what the typical vette owner likes about it.


egogegog - 2/29/2012 3:43:39 PM
+1 Boost
Corvette is advertised as a separate brand elsewhere in the world.


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