Hyundai looks to showcase performance car in US

Hyundai Motor Co. Ltd. is looking to build a performance car in the United States to attract buyers to its showrooms, and it would also like to enter the pickup truck market, an executive said on Wednesday.

John Krafcik, Hyundai Motor America vice president for product development and strategic planning, told Reuters in an interview that the company hopes to have details next year about how the model would look.

"The idea is a (performance) car that speaks more directly to the enthusiast buyer," Krafcik said.

"The aim will be to build the brand, to make this an aspirational purchase," he said. "You would get more car for about the same price as competitors."
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